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The Leftovers is a look at some of the product ideas that are popping up everywhere. Some are interesting, some sound amazing, and some are the kinds of ideas we would never dream of. We couldn’t write everything we suggested, so here’s what’s left, pulled from our inbox.
M&M spreads to PB&J
Iconic chocolate brand M&M’s comes out of its crunchy shell.
Mars-owned Candy has put a twist on a popular classic sandwich spread. M&M’S Peanut Butter & Jelly. This is the brand’s first new flavor innovation since 2022.
“Peanut Butter M&M’s have always been a fan-favorite flavor, so we’re excited to double down on their expectations with a twist,” said Gabrielle Wesley, chief marketing officer, Mars Wrigley North America, in a statement. “I do,” he said. “Our new M&M’S Peanut Butter & Jelly takes a generational staple and transforms it into a delicious, comforting bite-sized treat that’s easy to enjoy and share.”
M&M’S Peanut Butter & Jelly will be available in retail stores nationwide and online starting in December.
M&M’s, best known for its chocolate filling, has been expanding its presence in the peanut butter category. The latest product joins other M&M products that include popular nut-based spreads, including Minis, Megas and classic candies.
The average person consumed 4.4 pounds of peanut butter in 2023, according to data from the USDA and the U.S. Census Bureau. Quoted from the National Peanut Board.
The roots of M&M’s go back to 1941, when the regular chocolate candy was first introduced. According to the brand website. Since then, the confectionery has launched dozens of new flavors, including caramel, almond, pretzel, and one of its newest limited-edition flavors, pumpkin pie.
-Christopher Doering
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Provided by Hershey
Kit Kat gives vanilla fans a ‘break’ from chocolate.
Kit Kat is releasing a vanilla-flavored version of its popular snack after consumer demand.
The confectionery and snack maker said the new candy expansion replaces its signature chocolate coating with vanilla-flavored cream. The launch, which joins Classic Chocolate, comes as 89% of consumers say they like or like the vanilla flavor, Hershey said, citing information from Datassential.
“As a brand known for giving fans a break, we’re thrilled to add another exciting product to the KIT KAT lineup with the launch of KIT KAT Vanilla for fans craving a new flavor,” said Lindsay, senior brand manager at Kit Kat. Morrow said. said in a statement.
This innovation builds on Kit Kat’s commitment to bringing new flavors to the brand and candy stores.
While Kit Kat Vanilla is a permanent product, the Kit Kat brand has introduced several limited-time flavors, including: Kit Kat Pink LemonadeChocolate frosted donuts, churros, birthday cakes and Blueberry Muffins. New flavor products have proven invaluable in attracting new consumers to the brand, especially millennials and Gen Z shoppers who want variety.
Earlier this year, Hershey said the limited-edition Kit Kat flavor complements its classic milk chocolate offerings and helps the Pennsylvania company “continue to grow interest in the KIT KAT brand.”
Hershey holds a license from Nestle to make and distribute Kit Kat in the United States.
-Christopher Doering
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Permissions granted by GOOD GOOD
Good good spicy
Known for its naturally sweet jams and jellies, the brand is adding zing to its latest launch.
According to a press release, GoodGood introduced chili fig jam made with less than 1% of red pepper powder per bottle so that the spicy taste is not overwhelming.
Jam is being made. It contains 70% figs (33% more fruit than regular jam, according to the company) and has no added sugar.
This release, the first 7.4 oz., comes just in time for the holiday season. jar said it’s ideal for charcuterie boards and tablescapes.
Good Good is an Icelandic brand that was first launched in 2015 and entered the U.S. market in 2017.
Brand founders Gardar Stefansson, Agnar Lemacks and Johann Kristjansson began creating a mixture of stevia and erythritol to replace sugar in everyday foods, and later expanded into jams, which are now the brand’s most popular products.
Existing products include fruit jam, chocolate spread, lemon curd and peanut butter in a variety of flavors including peach, orange marmalade, blackcurrant, cherry, raspberry and blackberry..
The new Chili Fig Jam is included in our upcoming Holiday Bundle.
According to the company, it is currently sold in more than 10,000 locations and 36 countries and is the fastest-growing jam brand in the United States.
As consumers increasingly pursue healthier eating habits, many are trying to reduce their sugar intake. globally, Most consumers (55%) are concerned about their sugar consumption.Sugar reduction is the biggest eating trend globally, according to a HealthFocus International report sent to Food Dive.
“Since our founding, GOOD GOOD has provided kitchen essentials that not only taste good, but also meet consumers’ needs for better-for-you options,” Stefansson said in a statement.
-Elizabeth Flood
