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Leftovers is a look at some of the product ideas that pop up everywhere. Some are interesting, some are surprising, and some are ideas we would never have imagined. We can't write about everything we're presented with, so here are a few leftover ideas that we pulled from our inbox.
Sour Patch Kids Collaborates with Snapple to Bring Sweet Taste
Popular candy brands are joining forces with juice and tea brands to launch a sweet and sour range aimed at younger consumers.
Mondelēz International has announced a collaboration between Sour Patch Kids and Snapple on candies based on the beverage brand’s beverage flavors. The candy pouches come in three flavors: Mango Madness, Kiwi Strawberry, and Fruit Punch.
“This collaboration allows consumers to enjoy the brand’s delicious beverages in new ways,” Kelly Freeman, Keurig Dr Pepper senior vice president of marketing, said in a statement.
“Joining forces with a Gen-Z favorite like the SOUR PATCH KIDS brand will give Snapple fans a delicious new way to enjoy their favorite Snapple flavors, while supporting the brand’s vision to create a more delicious world,” Freeman said.
This candy is available for a limited time in stores nationwide.
To capitalize on the launch, Mondelēz took a cue from Snapple’s famous factoids printed on its drink caps for a sweepstakes on TikTok. For a limited time, people could use the social media app to decide if the statements were true or false for a chance to win $1,000.
The product follows other collaborations between the two brands. Earlier this year, Mondelēz launched a unique Oreo cookie with Sour Patch Kids flavors. A variety of Snapple flavors have also appeared in Jelly Belly jelly beans.
—Chris Casey
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A kind person bites ''Bar' that stimulates the palette
Kind presents bars with the bold, intense flavors and textures that the brand claims will captivate your taste buds.
The new Seed, Fruit and Nut and Savory bars are an extension of Kind’s classic nut bars and represent an incremental growth step. In the portfolio. They were identified after studying the flavor profiles that consumers want to see more of and ensuring they are more aligned with the growth of the broader snack category.
This bar captures several trends consumers are looking for, including a desire for stronger fruit flavors, seeds and savory flavors.
“This new bar delivers an explosive texture in every bite,” Kind said in a statement to Food Dive.
Kind's new Savory Bars feature a unique blend of nuts and a smoky, spicy profile. Available in Paprika Nuts & Mesquite Smoked Sea Salt, Roasted Nuts & Jalapeno, and Rosemary Nuts & Sea Salt.
Seed, Fruit and Nut Products combine pumpkin and sunflower seeds with flavors such as strawberry, raspberry and orange. Available in Strawberry Sunflower Seeds, Orange Cranberry Pumpkin Seeds and Dark Chocolate Raspberry Pumpkin Seeds.
The new bars are the latest in a series of innovations from Mars Wrigley as it expands the Kind range. Since early 2020, Kind, which prioritizes plant-based, nutrient-dense ingredients in its food, has expanded its business to include refrigerated foods, chocolate, soft granola, cereal bars, and frozen bars.
Later this summer, Kind will relaunch its Kids line as families prepare for the back-to-school season, which will include new product formulations, updated packaging, and new creative assets.
—Christopher Dohring
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Courtesy of Welch's Fruit Snacks
Welch's presents its latest innovation.
The iconic fruit snack brand is entering the healthy snack aisle with its latest innovation, Welch's Fruitful Fruit Strips. The company says the strips, made with whole fruit as the main ingredient, will come in three flavors: strawberry, mango-peach, and berry medley.
The packaging of this snack makes it an ideal choice for school lunches, after-school activities, or on-the-go activities.
“Our exciting new Fruit Strips redefine the snacking experience by combining the flavor of whole fruit with an irresistible smooth, non-sticky texture,” Michael Scalera, marketing director for PIM Brands Inc., said in a statement.
The strips have begun rolling out to retailers including Kroger, Walmart, and Publix.
Welch's latest product launch follows an April campaign in which it announced it would use whole fruit as a key ingredient in its products.
“If we’re made of whole fruit, let’s act like it,” the company said in the campaign, which featured fruit-shaped snack pieces with stickers that resembled those on real whole fruits you might find in the fresh fruit section of a grocery store.
This campaign and the company's latest product tap into consumers' changing feelings about snacking.
One-third of consumers worldwide reported that: Increased consumption of healthy snacks Over the past yearAccording to a June report from Innova Market Insights, that number continues to grow.
According to the report, the global healthy snacks market is expected to grow at a compound annual growth rate of 3.3% to reach $53 billion by 2033.
—Elizabeth Flood
