Be careful when you are at the grocery store next time! You can feel awe for functional drinks, bars and snacks late to innovation. From intestinal health to skin health and cognitive boosts, consumers are thirsty for everything that can provide practical benefits and exert their strength through complex life. If you look closely, you can see what is behind this thriving category. Exciting ingredient innovation It can bring real benefits to all bite. One of the most attractive examples is LionCognitive and Emotional Health Advantage increases functional mushrooms. Functional mushrooms are ideal ways to differentiate CPG manufacturers in a fierce market. Fortunately, Lion ‘S Mane is the king of mold in the jungle of functional ingredients.
Why consumers like lions
Lion ‘s mane known as “smart mushroom” (Hericium Erinaceus) It has a long history of traditional use in Dongbu Medicine. We have gained interest in the ability to support cognitive health and mental health. The biological active compounds of Lion ‘S Mane contain β-glucan polysaccharides, proteins, Hericenon and Erinoin, contributing to how this component functions in the body.
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- Cognitive support: Lion’s mane has been shown to improve memory, focus and mental clarity clinically. This is an excellent addition to irritating products aimed at improving mental performance.
- Emotional goodbyeA recent study shows how Lion’s Mane can quickly improve the feeling of mood and happiness in an hour of how Lion’s men took.
- Natural therapy: Mushrooms have been helping humans for thousands of years. This reliable and powerful adapter is well established for consumers to help consumers with modern health demands.
Mushroom market
Almost all consumer groups, from Gen Z to Boomers, have a stake in Global Wellness Market² of $ 1 trillion. If you narrow with the most fun and empirical category drink, you will find that functional RTDs grow in +7.1%CAGR. New ingredients, such as the mane of Lion, are in an ideal position that helps functional brands stand out in the pack.
- Lion ‘S Mane is consistent with 42%of US consumers who say they want food and drinks to help maintain concentration.
- In addition to focus, 36%of consumers say mental and emotional welfare is their main health goals-Lion’s mane for emotional support ✔️
But here is the kicker. Consumer demand for Lion ‘S Mane surpassed the availability in the market, leaving a lot of gaps on the shelves. We see that platforms such as Reddit, Tiktok, and Instagram help consumers affect each other to test Lion’s mane. According to Brightfield Group, Lion ‘S Mane has increased dialogue on focus over the past two years. Among all the functional mushrooms, Lion ‘S Mane has the biggest increase in conversation with Focus ⁶. In Yelp, the search term “mushroom drink” increased by 501% in 2024 in 2023. Similarly, the keyword “Lion” S Mane “in Google has increased by 450% since last year. Obviously, a word came out. Now the brand must create a wavy of the following functional food and drinks to meet the next consumer.
Speech
(If you remember only one part of this article, let’s do this)
Consumers believe in the power of mushrooms to support health and health. Therefore, we have inherent responsibility to deliver the promise in the food and beverage industry. The mold kingdom is as magical as mysterious, but if these beneficial ingredients are recognized as “pixie dust,” we all fail. Therefore, as we started, we were inspired to create a brand with functional mushrooms, so let’s avoid the “Lion’s Mane’s roots” for label recognition. Instead, let’s try to provide high -quality products with proven components with proven efficacy. With a true approach, we can help functional mold play a powerful role in a product that can actually affect consumers’ lives.
(Okay, time to get out of the soap box)
Cue to the R & D team! We found a soluble ingredient with real benefits
Looking at the industry wire of functional mushrooms, you can see that it was produced by Texas -based Applied Food Sciences (AFS). Many headlines Through a variety of investments in MyCology Research and Technologies. The company has partnered with the world’s best MYCO-Experts and recently launched the premium functional mushroom extract line. Mycothrive ™. The debut of MyCOTHRIVE ™ Lion ‘S Mane Clinical study It shows the ability of the ingredients to improve the daily focus and atmosphere. This was the first study to show the acute effect of the lion’s mane. The reason why the manufacturer should use the MyCOTHRIVE ™ Lion ‘S Mane is:
- Clinical verification: MyCOTHRIVE ™ Lion ‘S Mane shows significant acute results that improve focus, memory and atmosphere within 1 hour after consumption.
- receptivityThe ingredients are made with the drink in mind, showing the complete solubility and stability of the liquid without deposit.
- Improved taste profileThe official weapon is pleased that MyCOTHRIVE ™ has a more neutral flavor profile, which helps to accompany a wider range of fragrance pairs.
- Standardized efficacyHow do you know that we are getting the best power of Lion’s Mane? AFS deals with the expertise of extracting ultrasound hydro. Only water can only extract certain bio -active compounds, but by adding exclusive ultrasound processing, AFS can draw more compounds and improve bioavailability.
- purity: To avoid ambiguity and ensure ingredient purity, AFS develops extracts using mold fruit body. In their promise to transparency on adultery, mycothrive ™ was tested to ensure quality and safety.
How to start
Finding a reliable partner that will help you build a product brand can be a difficult thing. Applied Food Sciences is proud to help the brand expand the product with functional fungus with innovative MyCOTHRIVE ™ mushroom extract based on more than 20 years of experience in developing functional ingredients. For more information on how to vividly make mushroom -related projects, whether it is a manufacturer or a new entrepreneur, please contact AFS. AppliedFoods.com.
Quotes:
¹ Zhang, C.-C.; CAO, C.-Y.; Kubo, M.; Harada, K.; YAN, X.-T.; Fukuyama, Y.; Gao, J.-M. The chemical components of Hericium Erinaceus promote neuron survival and strengthen nerve protrusion growth through the Trka/ERK1/2 path. int. J. mol. Science fiction. 2017, 18, 1659. (Google School) (CrossREF)
² McKinsey Insight. According to Wellness Survey, consumers are better control of their health and that the company will provide effective scientific support solutions. 2024
³ by 2030, the functional beverage market will reach $ 35.3 billion. Grand View Research. January 2023.
Kantar profile/mintel. March 2023. Base: 1,000 Internet users over 18 years old.
Innova Database, Innova Lifestyle & Attitudes Survey 2024 (Brazil, Canada, China, France, Germany, India, Indonesia, Mexico, Spain, the United Kingdom, the United States)
⁶ Source: Brightfield Group Quarterly Consumer Survey, 2025
Food Business News, January 2025
DUTRAINGREDIENTS, 2024
LA MONICA MB, Raub B, Ziegenfuss EJ, Hartshorn S, Grdic J, Gustat A, Sandrock J, Ziegenfuss TN. Acute effect on cognitive performance of naturally occurring Guayusa Tea and Nordic Lion’S Mane Extract. nutrient. December 6, 2023; 15 (24): 5018. Doi: 10.3390/nu15245018. PMID: 38140277; PMCID: PMC10745489.