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Magnum Ice Cream Company’s Yasso is raising the bar for frozen novelties with the launch of new frozen Greek yogurt pints as the brand looks to capitalize on consumer demand for healthy delights.
Yasso, known for its low-calorie frozen treats, is launching Greek yogurt in 14-ounce containers. Each product contains up to 19 grams of protein and about 400 calories, all without artificial colors, flavors or sugar alcohols. Currently, the brand is sold in bars, pops, and sandwiches.
“This is a pivotal moment as we begin to expand our brand,” Lisa Vortsman, chief marketing and innovation officer for North America at The Magnum Ice Cream Company, said in an interview. “We think this is a huge opportunity and the consumer demand and current market trends are there.”
Last year, frozen yogurt production was 37.8 million gallons; According to data from StatistaIt has decreased by more than 50% compared to 2008. But the category is poised for a resurgence with consumers looking for healthier ways to enjoy their favorite snacks.
Yogurt, in particular, has become a popular option for increasing protein intake. Taking GLP-1 Drugs to Lose Weight.
Yasso’s container expansion will increase dining opportunities for the fast-growing brand. Unlike bars, pints can be shared between multiple people or enjoyed over multiple meals by the same person.
Unilever plans to spin off its ice cream business under the name The Magnum Ice Cream Company in November. Yasso was acquired in 2023. Expanding novel business with more health-focused options. Magnum also owns brands such as Breyer’s, Ben & Jerry’s, and Talenti.
Vortsman said Yasso is the company’s “top-performing brand” that “consumers can’t get enough of.” She added that growth in the healthy segment of snacking is outpacing the broader category, “giving us an opportunity to say, ‘Okay, what other opportunities do you want us (Yasso) to be involved in?'”
The frozen yogurt will be available exclusively at Target starting October 12th in five flavors – Mint Chocolate Chip, Chocolate Chip Cookie Dough, Fudge Brownie, Cookies & Cream, and Coffee Chip – with a nationwide rollout scheduled for next year.
Magnum is no stranger to frozen yogurt. The Ben & Jerry’s brand previously sold frozen yogurt, but has since discontinued it.
