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Oreo promotes cookie cooperation with Post Malone through the SNAPCHAT campaign (February 5), which began on Wednesday, and can share marketing diving exclusively using a new chart advertising format. The Mondelez International brand is the first advertising product using the sponsor SNAP in the snack category. The advertiser is an advertising product that allows the advertiser to deliver the full screen vertical video directly to the user’s chat. Temporary messaging.
In the video advertisement, Post Malone appears to be searching for alien landscapes, which act as a natural resource like a ore. Rapper-Singer mines the solid terrain of the raw materials and makes his transport an ideal cookie, and Custom Oreo X Post branding adds final prosperity. Artist’s 2016 hit single “Congratulations” acts as a soundtrack of Star-Led Creative developed by DENTSU.
Sponsor SNAP AD includes a link that you can learn more about the product and you can purchase it through the Oreo website. Malone Oreo Cookies, which features caramel and short bread flavored cream pickled with a swirlingly salted salted salted salt between Oreo chocolate and Golden wafer, is part of the CPG marketing manager with a hit store shelf on the store shelf on February 3rd. Group and adventurous taste. Inspired by the music, the cookies are provided with nine unique designs, including other picking trucks, butterfly and flaming guitars, and embossing details such as other picking packaging materials.
Snapchat uses the message that was messaged through the Sponsored SNAP to provide a direct way for advertisers to reach snapchat. It is an active user of 433 million people every day, but it can be invasive if it does not run well. Advertising formats are visually distinct from regular snaps and are provided without push notifications. The sponsored snap is deleted from the unattended state.
Jason Poinsette, an American food and drink officer of SNAP, said, “Messing is the core of our community connection, and the sponsor snap is a powerful tool that the brand can interact with a large and passionate audience. . “Cooperation with Oreo and Post Malone is a perfect example of how to reach her favorite snapchatter to collect creativity and cultural moments.
Round the funnel
Sponsor Snapes is part of SnapChat’s efforts to provide more complete advertising options to advertisers, including things that can induce transitions. This format, which started testing in October, used the entertainment marketing manager such as Disney and Universal photos to support movie release tickets such as “Wicked”.
If you enter the CPG category, SNAPCHAT can be placed on channels such as retail media, which has a high level of investment in the WED, closer to brand messaging. In the fourth quarter of 2024, the sponsor snaps offered an average of more than 50 million impressions to SnapChat users aged 18 or older. Along with the placement promoted, other advertising products were announced at the same time, and the sponsor snaps increased an average of 30%to US advertisers.
Poinsette is an innovative form that leads to the CTA link with the CTA link, which helps to achieve a high level of reaching in the letter boxed by the advertiser.
Poinsette said, “In the long run, we are in a unique position to develop the chat initiator into a powerful tool to induce additional participation and utility for advertisers.
One of the advantages of SNAPCHAT is the audience familiar with popular culture. According to a study commissioned by Chicago’s National Opport Research Center University of Social Media Platform, teenagers and young people especially like their families and close friends.
SNAP’s advertising revenue was $ 1.55 billion, up 14% year -on -year in the fourth quarter of 2024, at the top of the company’s guidelines, and more than doubled the active advertisers during the year -end. According to the SNAP’s import statement, direct response advertising revenue increased 14% year -on -year and became the most important driver of AD sales for a year.
Another recent Oreo cooperation includes a buzzing person with a Coca -Cola last year, and the fresh drink marketing manager has seen that it has dropped soda like cookies. Oreo focused on the direct sales channels of Parent Mondelez, which can be further improved through commercial components.
