Mars adds C-suite veteran to oversee digital technology

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Diving overview:

  • middlears said Tuesday that it has appointed Marina Bellini as president of the company’s global business services organization. Overseeing corporate digital technologies will be part of her duties.
  • Bellini, technology and operations executive. 25 years of experience, After taking office, he joined Candy Maker. COO of Brazil-based bank Itaú Unibanco.
  • Prior to his career in the financial services industry, Bellini held technology-focused C-suite positions at P.EPSiCo, AB InBev and BAT; Oversees digital transformation and data deployment for large organizations.

Dive Insights:

Bellini’s appointment comes just over two months after Mars, which produces M&Ms, Kind bars and Snickers candies, announced its next plans. Acquired snack company Kellanova for a while A whopping $35.9 billion.

Upon completion of the transaction, expected in the first half of 2025, Kellanova will become part of Mars Snacking.. The acquisition is the largest deal in the food and beverage sector in nearly a decade. According to Food Dive.

Bellini’s background includes leading digital transformation efforts, including the business reorganization of BAT, where she served as Chief Information and Digital Officer.

The executive said he brought to Mars “exceptional experience driving high-impact change across a variety of global industries.” Claus Aagaard, CFO of Mars; In an announcement Tuesday. “I am confident she will continue to transform our GBS organization into industry-leading operations and services, creating even more value for Mars.”

Mars and Kellanova are just two recent examples of consumer goods companies. Doubling our technology efforts this year.

General Mills launched Internally Generated AI Tools In February, we help employees with their daily tasks to increase productivity. Data Scientist at Kraft Heinz We are developing a data analytics tool based on the Microsoft Azure OpenAI service.

Mars did not immediately respond to a request for comment.