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Diving overview:
- Cholula by McCormick & Co. Hot sauce entered the frozen category for the first time with the launch of bowls. This product is aimed at busy consumers, Especially families who want flavor and convenience.
- Frozen Cholula Burrito Bowls come in four flavors: Smoky Chipotle Chicken, Salsa Verde Chicken, Chili Lime Pork Carnitas, and Smoky Chipotle Veggie.
- Bowls debuts in a year. McCormick launched Cholula Salsas and Taco Seasonings expand consumer access to popular Mexican hot sauces.
Dive Insights:
Inflation has caused consumers to cook more at home. McCormick and other companies are finding ways to increase access to some of its most popular brands.
The Maryland-based company is best known for its spices, seasoning blends and other flavorings, but it has also made aggressive inroads into the condiment space. In 2017, it acquired Reckitt Benckiser's food division for $4.2 billion, adding the iconic French mustard and Frank's RedHot brands. McCormick added it Cholula After three years, you will have $800 million in cash.
In the case of Cholula, the brand has captured the hearts of Gen Z and other shoppers looking for hot and spicy food. Cholula's Moving into salsas, taco condiments and now bowls, McCormick has been able to further capitalize on this trend across a variety of food types and situations. While the previous product was aimed at consumers who could add Cholula to other foods they make or snack on, this bowl gives people a meal that can be prepared in less than five minutes.
“Cholula continues to evolve as a brand, and versatility is a great way to maintain its appeal.” Balda Coryat, McCormick & Co..'S the vice president of marketing for North America told Food Dive. “Delighting fans with innovations in authentic Mexican flavors in a convenient format is what keeps Cholula top of mind for consumers.”
innovation within Cholula encourage According to Coryat, existing customers purchase the brand more frequently and attract new users who have never purchased the brand before. ““After our success with our salsas and taco condiments, we are excited to bring Cholula’s authentic Mexican flavors to the market with a new way to enjoy them.” Coryat added.
McCormick is no stranger to bringing shelf-stable brands into the freezer space.
Frank's RedHot sauces fall into a category that includes products such as chicken wings, bites, snack rolls and dips. Brand is also being launched Buffalo Style Chicken Pizza will be available for a limited time at club locations this summer. that Zatarain's brand also offers single and multi-serving entrees, including Blackened Chicken Alfredo, Blackened Shrimp Alfredo, Cajun Style Chicken Carbonara and Jambalaya.
