What if you could outsource your doomscrolling work? That’s the premise of Noscroll, a new startup that offers an AI-powered bot that can browse your social feeds, news sites, and other online chats, then text you when something important happens.
Noscroll tells users, “No feeds, no brain rot, no rage.” “Just signal.”
The idea itself is very simple. This is a bot that reads the web. But there’s a lot of work that needs to go on under the hood to make it work.
Nadav Hollander, who was CTO of NFT marketplace OpenSea after selling his decentralized finance startup to the company in 2022, said he created Noscroll because he had a love-hate relationship with X. After quitting his job at OpenSea, he took some time off and spent a lot of time on social platforms.
“It’s incredibly entertaining and really informative in a way you can’t get from regular media,” Hollander told TechCrunch. “But it’s so culturally harmful and very upsetting to read,” he said, comparing it to the nutritional equivalent of fast food. “I just feel really bad after it happens.”
Hollander said she wanted to leave the app without missing news and content. This inspired him to create Noscroll, which was released to the public just a few days ago.
To get started with the service, text the Noscroll AI agent directly at (415) 583-7721 and you will be sent a link to connect your X account to the service. This authentication provides Noscroll with information about your likes, bookmarks, accounts you follow, and posts.
These bots use a variety of off-the-shelf AI models that run on the company’s own proprietary infrastructure. The models are customized with different messages, so the bot has its own unique voice and communication style.
You can chat with an AI agent in natural language to let it know what kind of news or topics you’re interested in or not interested in. Then prepare a sample digest.
To work, AI pulls in information from outside of X, including news sites, blogs, Reddit, Hacker News, Substack, and more. You can also utilize research papers, local politics, or any other sources you need. (We may recommend specific sources if there’s something you’d like to check out.)
Then, instead of spending time scrolling through endless social media feeds to stay up to date on the news you care about, Noscroll will send you a news digest via text, following the flow that suits you best. For example, a regular user might want to receive weekly updates on a specific topic, while a news junkie might want to receive text messages several times a day.
These digests are essentially a collection of news links along with a brief AI summary of the article. If you want to know more, tap the link to open it in your favorite web browser and read the entire article.
Like other AI chatbots, you can also reply to the AI bot to ask questions and chat about the news you are reading. Alternatively, you can add others to your service by adding them to a group chat or Telegram group. (Other chat apps are said to be supported later.)
The bot also knows when there’s breaking news worth seeing right away and sends you a text message when that news happens.
A sample batch sold it for me. Subscribing https://t.co/W5ciDnQKRW pic.twitter.com/knq4qYmtBN
— Alex Kwon (@startupoppa) April 22, 2026
Over time, the company claims, AI learns what users care about and uses this to better manage the type of information they transmit.
Currently, using the bot costs $9.99 per month, but it will send you a sample news digest for free so you can customize it to your interests and try it out for seven days. You can cancel your subscription at any time. Hollander says Noscroll may experiment with different pricing in the future.
Noscroll isn’t limited to tech topics, although there are obvious use cases for those in the tech industry who struggle to keep up with the constant stream of AI news and updates each day. You can follow anything from reality TV, your favorite bands, local news, posts from friends, unread newsletters, or anything else interesting.
Hollander is surprised to see how people use it outside of technology.
“People are really following niche animation industry news and local restaurant openings in Kyoto,” he says.
Users are trying to keep job listings, layoff tracking, and more up to date. Journalists also utilized this tool to track local politics, events, and more.
“I think the interesting archetype is that anyone who has a professional need to go online and follow things very closely is very useful to have an agent who does that for you, regardless of your beat,” he added.
He says AI bots are being adopted quickly and are already attracting investor attention. Hollander, who built the bot with a friend who is an open source developer in the cryptocurrency world who goes by only the username @z0age on
You can try Noscroll by clicking the “Text to Agent” button at Noscroll.com.
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