Headquartered in Bangkok, the Minor Hotel has created four more brands, including the first soft brand.
There are two of the new concepts in two luxury spaces, Wolseley Hotels and Minor Reserve Collection. WolSeley Hotels was inspired by Wolseley Restaurant in London. WolSeley Hotels aims to mix “British elegance and European senses and global influence.” Minor Hotel owns a restaurant.
The Minor Reserve Collection is operated as a soft brand and shows a promised luxury real estate in order to provide “unusual things that customers cannot find elsewhere.”
Wolselyy Hotels and Minor Reserve Collection are in the high -end category of Minor with Anantara, Elewana and Tivoli.
Check -in: The main name with a minor start
Minor also introduced the premium soft brand Colbert Collection. It will focus on independent hotels that emphasize cooking programming and social connections. In the company’s premium brand lineup, I joined the NH Collection, NHOW and Avani.
ISTAY, a new optional service city brand, is aimed at travelers who are sensitive to budgets with accommodations for technology. ISTAY is the third selection service concept of minor that joins NH and OAKS flags.
The company expects to announce its initial real estate location for all four brands over the next few months.
Minor has set a goal to reach 850 real estate worldwide by 2027, with more than 560 hotels in this group.
