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Diving overview:
- Molson Coors’ chief commercial officer is resigning as the beer giant reshuffles its leadership structure under new CEO Rahul Goyal.
- Michelle St. Jacques He will leave the company effective Nov. 14, according to a Monday securities filing. Jeff Long, previously Chief Commercial Enablement Officer, is now Chief Strategy and Capability Officer at Molson Coors.
- The changes to Molson Coors’ leadership team come as Goyal said the company was moving “urgently” to address transformation challenges in the beer sector. The change in organizational structure “eliminates a hierarchy and gives the marketing, sales and commercial functions in the Americas a direct link to me,” he said. LinkedIn Posts.
Dive Insights:
Molson Coors is focusing on growing its iconic brands while doubling down on its non-beer offerings to counter the consumer shift away from alcohol. Molson Coors has the “right priorities,” but Goyal said in a LinkedIn post that the company is not changing fast enough.
“The reality is that our progress on these priorities, while meaningful, is not enough,” Goyal wrote. “We need to move faster and make changes that recognize the real challenges facing our business and the beer industry, and we need to move with urgency.”
Goyal, who was previously chief strategy officer at Molson Coors. took on the position of CEO October 1st. he succeeds Gavin Hattersley plans to retire Later this year.
Goyal wrote that restructuring leadership will “enable everyone in our company to do their part to make bolder, faster decisions with a consumer-first, customer-first mindset.”
that Drinking rates in the U.S. have declinedBeer sales are similarly declining, forcing Molson Coors and some of its competitors to adopt a new approach. “More than beer” This is a strategy to diversify the product lineup. The company’s most recent earnings report for August states: Molson Coors recorded net sales. It was $3.7 billion, down 1.6% from the previous year.
St. Jacques leaves the company after joining. Molson Coors since 2019Then we call MillerCoors. After working at Kraft Heinz, she was hired as the company’s first female chief marketing officer.
