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Diving Briefs:
- Mondelēz International and Biscoff Maker Lotus Bakeries Partnership is extended to ice cream. The company produces the frozen novelty of the Biscop brand in cooperation with Froneri, which manufactures ice cream with the license of Mondelēz and other companies.
- Biskov Ice Cream was released in 2019 and today It is sold in the US, the UK and the EU work Mondeles partner Froneri will allow Lotus to expand the existence of Biscoff around the world. Froneri will produce, market and sell biscov ice cream in some European countries from 2026, and will gradually expand to other areas.
- Mondelēz and Lotus were announced last year Partnership to develop chocolate products It combines the taste and texture of the biscoff with the cadbury, Milka and other chocolate brands of Mondelēz. They have already launched a Cadbury Chocolate Bar with small biscops, and Milka products are expected to follow later this year.
Dive Insights:
Mondelēz has been actively moving in recent years to bring cookies and chocolate brands to other categories: Cake, Patry And ice cream. Since 2011, Froneri has a license to manufacture ice cream products using several Mondelēz brands, including Oreo, Milka and TOBLERONE.
By moving to ice cream, Mondelēz and Lotus can use more products to deepen their initial partnerships and lead innovation. Lotus said, “Biscoff ICE Cream’s success over the past few years has strengthened our confidence in the potential to expand our ice cream portfolio to global scale.”
Mondelēz’s CEO DIRK VAN De PUT said in an interview when BISCOFF was announced in June that Biscoff was exposed to “unique” assets that Oreo Maker had not yet owned. “It will play a unique role in the portfolio. That’s why we are interested in this (partnership). ”
He pointed out that the two companies plan to come up with other products, saying, “We will use the Biscop brand in a more creative way than filling up chocolates.”
For example, Biskov sells an ice cream bar that is already coated with chocolate. Mondelēz and Lotus can easily introduce versions that chocolate replaced by Milka or Cadbury. This innovation provides additional exposure to chocolate brands in the frozen section while adding an additional ice cream offering.
JAN BOONE, the CEO of Lotus Bakeries, said, “This cooperation will enhance our position in the ice cream sector and grow into a global ice cream brand. “In addition, if you introduce the taste of biscov to consumers around the world, we will improve our brand awareness and our organization’s ability to focus on BISCOFF cookies and spread around the world.”
