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Diving Briefs:
- Mondelēz International plans to invest about $ 79 million In the toblerone manufacturing facility in Bern, Switzerland (or about 65 million Swiss francs). TOBLERONE was founded in Switzerland in 1908 and Bern is now manufactured by about 90%of its current products.
- Snack giant, that Second place in the global chocolate category of $ 134 billion,,, This investment emphasizes TOBLERONE’s ambitions in the premium space and the world’s travel sleeves, “global awareness, originality and major positions.”
- There is a cocoa price I refused recentlySince the S records in 2024, they remain higher than the historical average. As a result, the price has increased, which reduces the order type of chocolate products.
Dive Insights:
Despite the high cocoa cost and continuous uncertainty of tariffs, Mondelēz does not lose love for shoppers’ unstable chocolates.
On the day of production, Bern Plant, which already produces 4 million toblerone products, will receive a “latest” production line to expand its capacity as demand for premium chocolate increases. In addition, chocolate and Luke are upgrading manufacturing facilities, on -site infrastructure and logistics.
Mondelēz called the movement as “one of the most important investments.” Chocolate European production Network over the last decade.
Mondelēz wants to be number one in chocolate by 2030, and 117 -year -old triangle brand plays an important role in achieving this.
DIRK Van de Put, Mondelēz CEO, I spoke to food diving in February He believes that the strength of the company’s portfolio, which includes consumers’ love for chocolate and CADBURY and MILKA, will help the company to explore this volatility.
Chocolate consists of about one -third of the Mondelēz business, and sales in 2024 reach $ 11.2 billion. fiveOlumes fell slightly, emphasizing the elasticity of chocolate even if the price is about 10%.
Van de PUT added in a consumer analyst group of New York’s annual meetings in Florida, saying, “We still believe in chocolate very strongly, and he will come from the” COCOA volatility in which Mondelēz is going to be stronger as a company. “
TOBLERONE is not a Mondelēz brand that tries to raise its existence in premium chocolate.
Mondelēz and Lotus Bakeries Partnership was established in 2024 to develop chocolate products. It combines the taste and texture of the biscoff with the cadbury, Milka and other chocolate brands of Mondelēz. They have already launched a Cadbury Chocolate Bar with small biscops, and Milka products are expected to follow later this year.
