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Diving Briefs:
- Mondelēz International Belvita starts Energy Snack Bites with the goal of providing busy consumers with mid -morning options.
- BElvita The company said that the energy snacks in banana dark chocolate, sunflower seeds, blueberries and sunflower seeds were made of real ingredients. In addition, there is no high fructose corn syrup, artificial flavor, color or sweetener.
- Rather than consumers satisfy hunger, especially when they find more things in food when they are moving.
Dive Insights:
Belvita’s Breakfast Biscuits began in France almost 30 years ago and is sold in more than 50 countries today. Mondelēz promotes the brand as a nutritious product that provides continuous energy to consumers in the morning.
B launchElvita Energy SNACK BITES has the same ingredients as popular biscuits, including barrels, textiles and B vitamins, but is provided with more convenient portable products. This is the reason Mondelēz Be marketing no way An intermediate snack that breaks out the gap between the morning and lunch when a consumer is active and a quick pickup is needed. Snacks are provided Mondelēz By expanding the reaching range rainElvita Increase the brand’s time.
The data released by Statista in 2020 found that about two -thirds of consumers are interested in energy boothing snacks. The company pointed out that the Global Healthy Snacks market is expected to increase from $ 86 billion in 2021 to more than $ 150 billion in 2030.
