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Nestle launches new frozen food product As the world’s largest food manufacturer, its brands focused on Mexican and Asian cuisine are capitalizing on the growing demand for ethnic meals.
Increasingly, younger consumers are seeking more intense flavors and a greater variety of food options from international cuisines, a fast-growing market. nestle It is estimated at $110 billion. The packaged food giant is aiming to capture a bigger share of the segment by enlisting the help of celebrity chefs to give its products a more authentic taste.
nestle’s The Mings brand, which serves Asian food, was created by celebrity chef Ming Tsai, who has been sharing his signature Eastern and Western cuisine for decades. For Mexican food, Nestlé developed Tapatío in collaboration with the family-run hot sauce brand of the same name and culinary savvy chefs.
“Introducing Mings and Tapatío to our frozen food lineup is just one more way we’re giving consumers the bold flavors they want, along with the accessibility they want,” Tom Moe, president of food at Nestlé USA, said in a statement. “The demand for international cuisine, driven by Gen Z, is a market opportunity that is expected to expand in the coming years and we are ready to meet it through continued innovation across our portfolio.”
nestle Other cuisines from around the world are no stranger.
The Swiss-based company has a presence in 118 countries and plays a key role in the development of authentic food products. a few things nestle’sFamous ‘strong brands’ of Maggi seasonings, soups, noodles, etc. from all over the world are imported into the United States. la milkmaidcondensed milk and dulce de leche; and grandma, Mexican style hot chocolate.
Add in authentic Mexican and Asian food. nestle It helps complement the more traditional pizza, macaroni and cheese and lasagna available in the U.S. under brands such as Lean Cuisine and Stouffer’s to meet growing consumer demand for these products.
minswa tapatio It is the first dedicated international cuisine-focused brand launched by Nestlé’s dining division.
According to Datassentials, Mexican cuisine is the third most popular dish in the United States and is growing in popularity, especially among young adults.
“new tapatio Frozen meals fill a void for consumers who want to enjoy high-quality Mexican recipes that deliver authenticity in an accessible way,” said Roche McCoy, Director of Licensing Operations at Tapatío.
Asian food is also enjoying a larger presence on American tables and restaurants due to its unique flavor profile and association with healthy eating. Sales of items in the “Asian/ethnic aisle” in U.S. grocery stores increased nearly four times more than overall sales from April 2023 to April of this year, according to data from analytics firm Circana cited by The New York Times.
During the pandemic, companies like Nestlé have cut back on innovation and focused on keeping the hottest items on shelves.
While the impact of COVID-19 is less pronounced, the food landscape is dealing with inflation, which has led cash-strapped consumers to cut back on what and how much they buy. This has forced food companies to accelerate their pace of innovation to attract consumers and differentiate themselves from competitors.
nestle We have been particularly aggressive in launching and adding new brands. SKU This year’s existing products
Last May, the company announced that it would launch a major U.S. brand for the first time in nearly 30 years to meet the needs of consumers taking GLP-1 medications and other individuals focused on weight management. And last month, nestle’s Frozen food brand Stouffer’s launched the first shelf-stable product with macaroni and cheese, and Nespresso launched the first ready-to-drink coffee in the United States.
