Diving overview:
- Nestle is leveraging cultural trends to strengthen consumer relevance, increase shelf space and drive sales by launching four products tied to the upcoming film Deadpool & Wolverine.
- The food and beverage giant's DiGiorno brand will unveil a limited-edition pizza in June inspired by the Marvel Studios film. Pizzas include: Wade Special, a sweet and savory combo; Gimme Chimi, a chimichanga-inspired pizza; Spicy Wolvie Pie: Pie piled with pepperoni, chorizo, and bacon. There's also Maximum Pep, a pizza loaded with pepperoni.
- Nestlé noted that its latest limited-time items are a key part of the food and beverage giant. A broader approach to innovation. Nestlé aims to increase shelf space and deepen consumer relationships by expanding its limited-time offer approach with retailers.
Dive Insights:
Nestlé's movie-inspired pizza is intended to build buzz and awareness for the popular DiGiorno. line. The brand's previous innovations have included: Ice cream cone with croissant crustall Pizza-themed donutsand thanksgiving pizza With all fasteners.
“DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries with unique innovations and flavors, from our latest Thanksgiving pizza to our onion-infused ‘crypie,’ and now we’re introducing our latest and most confusing pie. do. “Kimberly Holowiak, senior brand manager at DiGiorno, said in her statement.
DiGiorno, with the slogan “It's not delivery, it's DiGiorno,” was Nestlé's best-selling pizza, with annual sales of about $1.3 billion in the 52 weeks ending May 19, according to Circana, a Chicago-based market research firm. The brand recently lost its market leader position in the $7 billion frozen pizza segment to rival Red Baron, which posted $1.4 billion in sales during the same period.
