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Nestlé’s Nespresso is moving its first ready-to-drink product from its signature coffee brewer to cans.
Master Origins Colombia Ready to Drink Coffee is part of a pilot program for the Nespresso platform, which can be found in millions of homes, hotels and offices around the world. The limited-edition drink, sold only in the U.S., is made with ground coffee and sweetened with Colombian honey.
“As demand for coffee on the go continues to grow in the U.S., we have the opportunity to reimagine how Nespresso can elevate coffee moments for today’s consumers,” Alfonso Gonzalez Loeschen, CEO of Nespresso North America, said in a statement. “I saw it,” he said. “This RTD sits at the intersection of functionality and sustainability as a byproduct of regenerative agriculture efforts to protect the future of coffee.”
The drink will be available from October 2nd at select Nespresso boutiques, online or through the mobile app.
Coffee is one of the most popular beverages in the world. Highest consumption in 20 years.
The National Coffee Association said last week that while home remains the most popular place to drink the beverage, many people drink their coffee in multiple locations. The trade group found that ready-to-drink drinks were the third most popular way to prepare coffee (18%), with consumption more than doubling since last year.
According to Statista, global sales of ready-to-drink coffee are estimated at $36 billion in 2024 and are expected to grow at a compound annual growth rate of 5.4% through 2028.
The person who created Nespresso nestle Born in 1986, it entered the U.S. four years later and is seeking to differentiate itself with premium beverages and customer service. The brand has thrived during the pandemic as consumers spend more time making coffee at home and show increased interest in specialty beers.
But more and more consumers are looking for options they can take with them on the go. nespresso While Roots will likely always be tied to the brewing platform, ready-to-drink launches will allow the brand to We’re looking for new ways to connect with today’s coffee lovers.
Despite inflation and other issues affecting the food and beverage sector, nespresso We continue to see good results. nestle.
last year, nespresso The momentum continued into 2024, recording double-digit growth in North America and gaining market share over competitors. In the first half of this year, sales growth in the region moderated to mid-single digits and continued to outperform other coffee businesses. Brand.
The ready-to-drink coffee is the latest creation from a brand with nearly 40 years of history.
Last August, Nespresso went beyond coffee with the launch of Honey, sold under the Nespresso Bloom line. This product is made by the same bees that pollinate coffee plants in Colombia. Where Nespresso Gets Some bean.
Honey allows brands to double down on sustainability by incorporating more regenerative farming practices into their business. This coffee and honey were also used to make Master Origins Colombia Ready to Drink Coffee.
