Consumer behavior is changing rapidly and is not about inflation fatigue. The new research, which compares consumer sentiment from November 2024 to May 2025, shows a market defined as a higher price sensitivity, reduced optimism and aggressive value.
For the CPG brand, the equation is simple. Master Smart Precision and Powerful promotions or products are cut off from the cart.
Price recognition movement
Today’s shoppers are not just pinching, but brace for more. The number tells a clear story.
- 84%report the current price hike In just six months in groceries, home and personal management items, it has increased 16 percentage points.
- Expectations are also increasing. 66%are expected to continue to rise.It increased from 47%in November.
- And hope is disappearing quickly 12%expect price reliefIt fell from 33%.
The surge in price pessimism signals the fundamental changes of how consumers approach spending on food and household goods. Not to respond to the current price They are planning continuous pressure.
Stabilization shelves, uncertainty rise
The supply chain news is not all bad. Experiences other than in stock dropped from 42%to 31%, which should be the cause of congratulations. But consumers do not buy it. 46%believe that the supply will continue or worsen. In the next few months.
This can be caused by uncertainty of tariffs, trade policies and general economic instability between reality improvement and expectation. For brand a Short The shelf is stockpile, but the anxiety is high.
Value hacker rise
Consumers are not more sensitive to the price. They are actively hunting every turn. PR response has reached almost universal level. 96%affect the purchase of the promotion.
- 37%are likely to have a good deal.
- 19%say that the right proposal causes the purchase immediately.
This is not a casual discount hunt. Trained, strategic and digitally digitized.
- 72%actively use retailers promotions
- 65% hunting manufacturer coupon
- 34% stack saving through third -party cashback app
Digital promotions were easy to ignore. Now they are a major real estate with real estate. 83%of consumers actively participate Instead of scrolling the past.
What brand should do now
This environment requires wise movement as well as survival tactics. Data refers to three clear priorities.
- It does not react and react with the price strategy. As the expectation of inflation rises, the brand needs to reconstruct how to provide and deliver value. Do not race to the floor. Prove that all dollars are worth it.
- Increase the promotion as a strategy in tactics. Transactions are no longer leading short -term lifts. They are the way consumers plan and budget. Well -organized well -placed promotions can be sold or destroyed on digital shelves.
- Design for high -end shopping. Today’s consumers are sharp, skeptical and optional. PR content should be felt as useful, not special effects. Transparency, simplicity and timing are important at any time.
conclusion
Price sensitivity does not go anywhere. It is becoming a basic shopping mode for most consumers, which is not about economic pressure, but about permanent behavioral changes.
Winning brands are not brands with the largest campaign. They will be those with the smartest price, clearest values and the most attractive proposals. Exactly when consumers are ready to act.
Download the SMARTPULSE report on the entire Intel and a specific promotion strategy to convert consumers who are sensitive to price into loyal customers.