Tiger Global-backed hardware company Nothing has opened its first retail store in India, its largest market. The store is located in Bengaluru, where a significant portion of Nothing’s user base in India is concentrated, the company said.
The new two-story location will showcase Nothing’s products and other projects. Customers can also purchase hardware products and other merchandise in the store, and even customize some items.
“We wanted to create a fun space. We were inspired by everything that’s associated with the brand. For example, we have a factory where you buy a product and there’s a production line where the product comes out. We also show machines that go through cell phone testing, like USB port testing or water resistance testing. So we wanted to bring those worlds together,” said Carl Pei, the company’s co-founder and CEO.
This store will feature products from both Nothing and CMF, a low-cost brand that was spun off last year. In particular, CMF is headquartered in India and has a joint venture with Opiemus, a local Indian ODM (original design manufacturer).
Pei noted that both brands have different product offerings, different price points, and different target customers.
“Nothing is niche at a higher price point. CMF is targeting volume. We know it’s volume, but it’s not like the off-the-shelf rebrands that typically happen at this price point. It’s also something we’ve paid a lot of attention to,” he said.
India was Nothing’s strongest market last year, with more than 2% smartphone market share, according to TechCrunch. Additionally, Nothing noted that it was the fastest-growing brand in the U.S. in the second quarter of 2025, with an 85% increase in shipments compared to the same period last year.
Other hardware manufacturers are also building hopeful retail stores in India. For example, Apple is opening its sixth store in Mumbai’s Borivali this month.
This is Nothing’s first store outside London, where the company is headquartered. The startup said it plans to open two more stores in Tokyo and New York, but did not give an opening date.
The company raised $200 million in Series C funding last year at a valuation of $1.3 billion, led by Tiger Global along with investors such as GV, Highland Europe, EQT, Latitude, I2BF and Tapestry. To date, none has raised $450 million.
