ChatGPT may become more expensive to use in the coming years.
Citing internal OpenAI documents, the New York Times reports that OpenAI plans to increase the price of individual ChatGPT subscriptions from $20 per month to $22 per month by the end of the year. Even steeper increases are expected over the next five years. OpenAI expects to charge $44 per month for ChatGPT Plus by 2029.
These aggressive moves reflect pressure on OpenAI from investors seeking to cut losses. According to the New York Times, OpenAI expects to lose about $5 billion this year, although the company’s monthly revenue hit $300 million in August. This is due to expenditures such as personnel, office rent, and AI training infrastructure. At one point, ChatGPT alone reportedly cost OpenAI $700,000 per day.
OpenAI could face headwinds if it raises prices too quickly. ChatGPT currently has about 10 million paying users, but a survey found that many people think the current $20 per month price is too high.
