Oreo Maker sues ALDI as a ‘Copycat’ packaging.

Movement and age

BBC News

grey placeholderMondelēz International/Aldi Oreo Biscuit and Aldi BiscuitMondelēz International/Aldi

Mondelēz International’s Oreo Snack Brand (R) and ALDI ‘S Store Brand Chocolate Sandwich Cookie

The company behind the Oreo accused the US that the famous snacks were “blatantly” copied in the United States by filing a lawsuit against ALDI.

According to the court document, Mondelēz International uses a packaging that ALDI is likely to “deceive” deceived “consumers, and said that the company’s” coatails “of the company’s” attraction, reputation and reputation “.

Snacks are also Mildin, Nutter Butter, Chips Ahoy! And behind Ritz. The company accuses Aldi that he has copied the “discount” version.

Aldi US has not responded to the BBC’s request, but the British were not involved in litigation.

Aldi UK spokesman told the BBC, saying, “It is under the same ownership but is completely operated as a separate business.”

Mondelēz, who filed a lawsuit in May, said he had contacted ALDI several times for “confusingly similar packaging.”

ALDI has stopped or changed some of some products, but Supermarket continued to create “incompatible copies”.

The company insisted that if ALDI could continue the product line, it would be “harmful” to the Mondelēz brand.

This lawsuit includes a picture side by side comparing the Mondelēz product with ALDI ‘S.

grey placeholderMondelēz lawsuit mondelēz snacks and ALDI snacks side by sideMondelez lawsuit

Snacks include a photo of the product (L) next to ALDI’s Biscuit Brands (R).

In this lawsuit, ALDI was prosecuted for infringement of trademarks, unfair competition and unfair strengthening. Mondelēz said he was looking for damage.

Mondelēz explained ALDI’s business model as a hinge for “cheap personal label products similar to the well -known brand shape and feeling.”

ALDI, headquartered in Germany, is known as a discount supermarket that offers a low alternative to well -known brands.

There are over 2,500 ALDI stores in the United States.

This is not the first time ALDI has been caught in the trademark battle. Earlier this year, it was defeated in the battle with the apple producer, who was defeated, and the supermarket accused the drink of “taste and exterior.”