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Companies are constantly innovating and redesigning their packaging to achieve better performance, improve marketability, and enhance sustainability. Let’s take a look at four new or redesigned packaging solutions that caught Packaging Dive’s radar.
It's in a can
Twinings Thé Latté, a new product from tea company Twinings, recently launched in a paper-based can, or rigid paper container. Sonoco’s EnviroCan is made from 80 percent recycled fibers and water-based inks and adhesives and is recyclable, the packaging company said in a press release.
Sonoco says the RPC has oxygen and moisture barriers for food safety and shelf life extension, and is lighter than similar-sized metal cans. The company says the product can be made with plastic, paper or metal ends.
Twinings launched Thé Latté in France in May.
wriggle with a cardboard box
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Provided by Molson Coors Beverage Company
Black Cow Vodka has introduced a new gift box designed to look like a traditional milk carton, to celebrate the fact that the drink is made from milk. According to a press release from exclusive distributor Molson Coors, the box is recyclable.
The company has put the zero-waste concept at the heart of its business strategy, starting with using whey, a dairy ingredient that is often wasted during cheese making, in the distillation process to make vodka.
“Black Cow is the world’s only pure milk vodka. Everything in our bottles comes from milk,” said Black Cow co-founder Paul Archad in a press release. “We’re thrilled to be launching this beautifully designed premium milk carton packaging that we’re confident will capture the attention of shoppers.”
Initially, it was stated that it would only be available at Black Cow's online store, The gift boxes are currently available in some co-ops and convenience stores in the UK, and the company plans to launch them in Sainsbury's grocery stores next month.
Put the clams in
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Courtesy of Sensei Farms
Sensei Farms has changed the packaging of its vegetables to increase sustainability, according to a company press release. The vegetables are now sold in cardboard trays with clear windows instead of plastic clamshells. The company says this reduces plastic by 90 percent by weight compared to previous versions. The panels are perforated so the trays can be disassembled, and the liners can be removed for recycling, the press release said. The boxes also include Peelable A resealable locking device.
“We knew we had to remove barriers to adoption, because eco-friendly solutions often come at a price premium,” Jessica Vasisht, Sensei Farms’ senior vice president of sales and marketing, said in a press release. The company says it won’t pass on any additional costs to customers or consumers.
The new packaging of green and salad mixes is currently available in select Albertson's stores, including Safeway, in the Mid-Atlantic region. The new packaging will be available in the Hawaiian Islands later this quarter.
