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PEPSICO has a new Mountain Dew flavor and uses the latest drink frenzy with storms of social media by entering a dirty soda trend.
DIRTY MOUNTAIN DEW Cream Soda, set for national rollouts in early 2026, combines the classic citrus fragrance of Mountain Dew with cream soda.
Mountain Dew said in a presentation that Mountain Dew is looking for a drink that is increasingly pursuing drinks and customized drinks for flavors and a drink that causes “premium consumption experience”.
The dirty soda combines a soft drink Use coffee creamers and fragrant syrup to create customized options for consumers. The trend began with the real TV show “The Secret of the Mormon Wife” and the rapidly growing Utah -based beverage chain SWIG, characterized by drinks. More consumers will still find alcohol alternatives that still offer unique experiences.
The trend is great Play in the soda fountain of the restaurant furthermore convenience storeAnd introducing PEPSICO’s Dirty Soda is one of the first innovations that immediately lead to a drink soda category. Food Giant Nestle’s coffee mate brand creates a dirty soda mixer cream.
According to Food Institute, which cited Menudata, the dirty soda market is growing at 42%, and the traditional soda market remains flat.
Mark Kirkham, the chief marketing officer at PEPSICO BEVERAGES, said, “DIRTY MOUNTAIN DEW Cream Soda, which has a generous flavor like cream, is another example of using innovation to participate.” DIRTY MOUNTAIN DEW is a brand that always accepts culture. Break the Dirty soda trend to a completely new dimension. “
