Picsart now allows creators to ‘hire’ AI assistants through its Agent Marketplace.

AI-powered design platform Picsart has launched its AI Agent Marketplace, allowing creators to ‘hire’ AI assistants to help with specific tasks, such as resizing and remixing social content or editing product photos on Shopify.

With over 130 million users worldwide that skew towards Gen Z, Picsart is like a more advanced Canva for social media managers and content creators. The company achieved unicorn status amid the creative economy boom in 2021, but it remains relevant as it continues to ramp up its AI-based offerings to serve the current market.

It’s a great time for Picsart to launch this into the marketplace, as viral projects like OpenClaw have sparked industry demand for agent AI chatbots that can fulfill requests like personal assistants.

“Creators were locked in as operators of all workflows – executing decisions, not making them,” Hovhannes Avoyan, Picsart founder and CEO, said in a statement. “Our agents change this relationship: You give direction, the agent uses real data to create a plan, and you approve and execute it.

Picsart says it plans to introduce more professional agents each week, but for starters, creators will have four agents to work with: Flair, Resize Pro, Remix, and Swap.

Flair Agent is probably the most sophisticated agent that integrates with Shopify and acts as an assistant for online store owners. Agents analyze market trends and make recommendations on how your store can improve. For example, we suggest editing your product photos to make them look more cohesive. In future updates, Flair will be able to run A/B tests and identify underperforming products to proactively provide recommendations on how creators can improve sales.

The Resize Pro agent can resize images and videos to recommended sizes across a variety of platforms, but uses AI to generatively scale frames when the original media doesn’t fit a specific size. AI ensures that resized images look intentionally composed and aren’t accidentally cropped.

The Remix agent invites creators to describe a style such as “vintage film,” “watercolor,” or “cyberpunk” and edit their existing photo library to fit that theme, while the agent feature allows users to change the backgrounds of photos in bulk.

For agents like Flair who have to work asynchronously behind the scenes to analyze store data, it will be especially helpful for users to be able to chat with these agents on WhatsApp or Telegram. Picsart integrates with these apps specifically to allow businesses to set up AI chatbots via API. However, functionality may expand as more platforms add similar tools.

“As agents expand into the creators of the messaging apps they already use, conversations will take place wherever they are, whether at their desk or on the subway,” Avoyan added.

In some cases, AI agents can be problematic because LLM-based software can cause hallucinations and potentially take actions unintended by their creators. However, Picsart allows users to set “autonomy levels” for agents like Flair, requiring the creator’s approval before taking any action. These agents should also be less vulnerable to immediate injection attacks than agents targeting the general public, assuming Picsart does not release agents that interact more directly with customers or the Internet at large.

Like many other AI tools, Picsart offers a free plan with a few AI credits each week, but users can get much more capacity by paying a premium subscription starting at around $10 per month when billed annually. Using an AI agent will probably require a paid plan.