As the children’s fashion industry prepares for another exciting season, Playtime Paris returns with a fresh new concept that promises to transform the traditional trade fair experience into a truly unforgettable one. This summer, Playtime introduces Playtime Festivalis a vibrant celebration of fashion, creativity, lifestyle and music coming together to create an inspiring environment for brands, buyers and industry professionals from around the world.
Playtime Fest takes place in Paris from June 28th to 30th. 260 fashion and lifestyle brands from 33 countriesWe present our Spring/Summer 2027 collection in an atmosphere designed to inspire discovery, collaboration and innovation.
The story behind Junior Style
I am delighted to serve as an ambassador for Junior Style. Michelle SoleckiWe will be reporting exclusively from Paris throughout the event. Michele will give readers direct access to the latest trends, brand discoveries, industry insights and behind-the-scenes stories straight from the show floor.
From emerging brands to established industry leaders, Michele will highlight the collections, conversations and innovations shaping the future of children’s fashion and lifestyle.
Festive spirit comes to playtime
Following a season centered on connection and collaboration, Playtime’s new manifesto embraces celebration, creativity, and collective energy.
“Playtime Fest” transforms the trade fair into a multi-sensory experience where fashion sets the rhythm. The concept encourages visitors to slow down, discover, connect and be inspired by unexpected encounters and fresh ideas.
Music serves as a universal language that unites exhibitors, buyers, creators and families, creating an atmosphere where business and inspiration come together naturally.
As organizers explain, Playtime Fest is more than just an event. It is a moment when fashion, music, children, family and lifestyle come together in perfect harmony.
Europe’s leading children’s fashion trade fair
For nearly 20 years, Playtime has established itself as a global reference in the children’s fashion and lifestyle market. Through its international trade fairs and digital ordering platform, OrderWizz, Playtime connects brands and buyers all year long, while maintaining the intimate and inspiring atmosphere preferred among industry professionals.
This season’s Paris edition continues to reflect the evolving needs of the modern family with a carefully curated selection of:
fashion
footwear
accessories
lifestyle
parenthood
toy
decoration
wellness
swimwear and beachwear
The exhibitor lineup includes:
65% Fashion
20% off shoes
10% Lifestyle
5% Swimwear and Beachwear
With 74% returning brands and 26% new exhibitors, shoppers can expect a balanced mix of trusted favorites and exciting discoveries.
International talent takes center stage
Top exhibiting countries this season include France, Spain, Denmark, Portugal, Netherlands, Italy, UK, Australia, USA and Brazil.
Of particular interest is the growing international presence of Australia and Brazil.
A trend space you shouldn’t miss
Visitors will discover three dedicated trend spaces designed to guide shoppers through the season’s key directions.
fashion trend space
Developed exclusively for Playtime by trend forecasting agency Future Snoops, this area explores two key themes for Spring/Summer 2027.
chance and lull
Lifestyle Trend Space
Created by artistic director and scenography Fanny Petit, this immersive installation explores our earliest musical memories through a sensory experience.
first timer trend space
This space for emerging brands, exhibiting for the first time at Playtime Paris, showcases exceptional products selected by industry experts.
Creativity beyond fashion
Playtime continues to celebrate creativity beyond its product collection.
Creative Studio will bring together 12 illustrators to showcase their latest print collections and collaboration opportunities.
Visitors can also discover installations by artists. François Grange and Carlin EdenHis interdisciplinary work explores a variety of topics, from human connections and performance to marine ecosystems and environmental awareness.
festival highlights
The Playtime Fest experience extends beyond the exhibition booth.
Visitors can enjoy:
Live collaborative mural by artist Pauline Lemberger
Curated playlists inspired by exhibitors throughout the show
Festival-style fashion spotlight shared across Playtime’s social channels
Children’s workshops hosted by Lamprini and Poupette Biscuits
Festive beauty pop-up featuring glitter makeup and temporary tattoos
Evening cocktail celebration with live DJ set
Industry professionals can also participate in exclusive networking and training opportunities, including:
Coffee meeting with Kidding Agency
Brand image consulting session with Studio Unika founder Grethel
Future Snoops Trends Presentation
1:1 forecast consultation with a trend expert
Good Feelings, Good Business
As the children’s fashion industry continues to evolve, Playtime Fest offers a fresh approach that combines commerce, creativity and community. Playtime Paris combines the energy of a music festival with the expertise of an international trade fair to create an environment where inspiration and business can grow together.
For shoppers looking for next-gen brands, leading-edge collections and meaningful industry connections, Playtime Paris remains the place to discover the future of children’s fashion and lifestyle.
Stay tuned to Junior Style throughout the show as Michele Solecki brings exclusive coverage from Paris to introduce you to the brands, trends and moments that will define Spring/Summer 2027.
playtime paris
June 28-30, 2026
Paris, France
Additional information:
www.iloveplaytime.com
Follow Junior Style for exclusive coverage, interviews, trend highlights and behind-the-scenes stories straight from Playtime Fest Paris.
