Diving Overview
- poppy Prebiotic carbonated drink, We were sued in a class action lawsuit for false advertising. According to the complaint filed last week, lead plaintiff Kristin Cobbs alleged: Prebiotic Soda The brand claims to provide “prebiotic” benefits. that “It’s basically water with sugar.” The complaint purports to include the total number of claims in the class action. over 5 million dollars.
- According to documents filed in the U.S. District Court for the Northern District of California., the brand’s “prebiotic” claim stems from its use of agave inulin ingredients, a natural soluble fiber derived from the agave plant. The lawsuit acknowledges that agave inulin “may function as a prebiotic,” but also states that many adult consumers can benefit from prebiotics in their regular diet. drink. Additionally, consuming too much inulin “can lead to adverse health consequences,” the lawsuit said.
- A spokesperson for Poppi said the company “stands behind our products” and “believes the lawsuit is baseless and will vigorously defend against these claims.”
diving insight
celebrity Kylie Jenner and Billie Eilish are among Poppi's consumers. “Ms. Cobbs, a San Francisco resident, according to the complaint.
“ma'am. Cobbs paid a significant price premium due to Defendants’ false and misleading claims regarding the product’s claimed health benefits,” the complaint said. “ma'am. However, Cobbs did not receive the discount because the product did not contain enough ‘prebiotics’ to actually achieve meaningful ‘gut health.’”
Available in flavors such as Doc Pop, Ginger Lime, and Classic Cola. Foreskin sales exceed $100 million That's because we have a national presence in more than 120 major retailers, including Target, 7-Eleven, Costco, Kroger and Whole Foods. This brand is also the best-selling soft drink on Amazon. Poppi has recorded triple-digit growth in recent years, a goal it expects to achieve again in 2024.
The complaint said One can of Poppi contains 2 grams of prebiotic fiber. Consumers would need to drink more than four cans a day to make this happen. The health benefits would be offset by the sugar content, the complaint said. Poppi in its drinks 5g sugar Less than 25 calories per can.
Class action lawsuits targeting the food and beverage industry become a phenomenon Over the past few years. Scott Hardy, president and CEO of lawsuit tracking website Top Class Actions, previously told Food Dive that these lawsuits are a way for consumers to take on large manufacturers.
“I have a problem with a big company and I can’t sue them on my own (feeling cheated) for $5 a month or 50 cents per purchase. But if you and 100,000 other people are having the same problem, there has to be a way to fix it,” Hardy said in 2021.
Based in Texas, Poppi Allison Ellsworth and her husband Stephen are in the kitchen after experiencing bowel problems. The company's rapid growth has led to rumors that it could be a target for acquisition by a large beverage company like Coca-Cola. yet, Allison told Food Dive last month: Poppi does not participate in the conversation. Instead, prebiotic soda manufacturers are focusing their attention on growth.
