Amazon Prime Day is coming. July 16th and 17th. The countdown to this truly spectacular online shopping festival has officially begun, but some of the deals are actually ~is It seems too good to be true. While Amazon itself offers solid Prime Day deals on its own product listings, other Amazon sellers have unlimited control over the prices of their products.
Amazon Prime Day Shopping
That doesn’t mean Amazon sellers are trying to fool you, but it’s essential to understand the price fluctuations of a particular product before you spend your hard-earned money. However, advertising a product as a better deal than it actually is — ~is This is a strategy used by Amazon sellers and other retailers.
Here are some tips to help you make the most of Prime Day this year, and we'll break down the really good deals and the not-so-good ones into pop-ups. Plus, remember that you have to be a Prime member to shop Prime Day deals. So if you're one of the few people on the planet who aren't Prime members and decide to sign up, you can try it for free for 30 days. Learn more and sign up.
1. Save your favorite products before Prime Day
One way to make sure you get everything you’ve been eyeing and monitor price changes is to add your favorite items to your cart. Not all Prime Deals are released on the same day, but there are many deals that are available early.
If you have your eye on a particular item, add it to your cart. That way, when Prime Day rolls around, you'll be two steps ahead of other shoppers and can check out as soon as the price drops.
2. Ask Alexa to tell you about upcoming deals

After you add your favorite items to your Amazon cart, wishlist, or save-for-later list, Alexa can notify you up to 24 hours before they become available. And Alexa is smart enough to actually buy the items for you (when you ask), so you don’t have to worry about whether you’ll be able to buy them fast enough to get the discount.
3. Find the price details of an item
Price trackers are an easy way to find out how good of a deal you’re getting, especially on expensive items. Adding an Amazon price tracking browser extension like Camelcamelcamel or Keepa will help you track your most coveted items and get price drop alerts so you never miss a deal. All without doing anything. Both extensions are free.
For example, this Insignia 42-inch TV is currently on sale for $129.99, down from its historic price of $269.99 in April. And you can see how and when the price has changed since it first came out in September 2022. That’s not to say the TV won’t eventually be cheaper than the Lightning Deal price, but it will give you an idea of how good or bad a deal it is.
4. Find Amazon Prime Exclusive Coupons
With dozens of benefits offered by Prime membership, getting Amazon coupons is one of the best. Amazon coupons offer a wide range of discounts across categories including fashion, home, electronics, sports and outdoor, beauty, and groceries. Check out the coupons on Prime Day to get even bigger savings on your purchases.
5. Get Amazon Promos before Prime Day
Every year, Amazon comes up with a lucrative way to encourage customers to shop early. In the past, Amazon customers could shop at one of several small businesses. ~ before Get a $10 credit on your Prime Day purchase. ~ during Prime Day.
Here's how to find pre-Prime Day deals in 2024:
- Sign up for Prime or start a 30-day free trial to shop the best Prime Day early bird deals.
- Check out the Amazon Prime Early Access sales page.
6. Activate Amazon's 1-Click for orders
Many shoppers wait until Prime Day to make their big purchases. And there’s nothing worse than missing out on something you really wanted because you didn’t check out fast enough. Activating 1-Click solves that problem. Instead of adding items to your cart and then going to checkout, 1-Click lets you purchase items right on the page. You can find and activate 1-Click in your account’s Payment Settings.
Note: You must enable 1-Click on all devices you shop on Amazon.
7. Look for Amazon Lightning Deals
You’ll need to act quickly to claim one of Amazon’s Lightning Deals, as the number of products available at these deep discounts is limited. As the name suggests, Lightning Deals last for a relatively short period of time and are limited to one per customer. During Prime Day, these deals are still rampant, spanning multiple categories and available only to Prime members during this period.
Once you claim a special offer and add it to your cart, you'll have 15 minutes to complete your checkout before the special offer expires and the regular Amazon price reverts to normal.
8. Watch influencers on Amazon Live
Not only is it fun to watch shopping videos, but Amazon Live is also full of Prime Day deals. You can watch influencers and celebrities demo products and shop for Prime Day discounts. These deals tend to go fast, so if you really like something, you’ll want to get it fast. And remember, you can return the item if you change your mind within the Amazon return period.
Post PSA: Here’s how to find legitimate Amazon Prime Day deals This post originally appeared on RetailMeNot’s The Real Deal.