Reddit CEO STEVE HUFFMAN says that two kinds of people coming to the social media platform are scrollers and job seekers.
Scrollers are people who come to the core products of Reddit, which are community conversations and participate in passionate topics from R/Sourdough to R/POPCULTURECHAT. Then there is a job seeker. Those who can enter their specific query into Google search and eventually process “reddit” to find real advice and opinions from real people.
Reddit Answers, an AI -based chatbot of a company that surfaces the shoe answers and summary of the existing Reddit post, is for job seekers. The initial result suggests that you are already getting traction.
REDDIT’s CEO Steve Huffman said on Thursday that “we haven’t built products until recently.” “The users do not come to Reddit for the community at that moment. They are coming for the answer. And we think that the user can take us to bring us and use it more effective to solve it.”
REDDIT has announced that when you call the answer, there are 1 million active users every week since it was released in beta in December. Last month, Reddit expanded the answers to the United States, Australia, the United Kingdom, Canada and India.
This feature, still in the beta version, lives in its own experience in the app’s navigation bar. In 2025, Reddit plans to integrate the answer into the platform more deeply in several different ways.
Huffman is the most obvious way to perform this task is to integrate the answer into the default search window, which allows users to enter the entire query, not several keywords.
TECHCRUNCH event
Berkeley, California
|
June 5th
Please make a reservation now
Executives also said the company is seeking ways to integrate the answer to the beginning of the user journey.
“So you are the first new user to open Reddit. You can use the answer to see what is in Reddit and find out that Reddit is almost looking for what you’re looking for.”
Huffman will be done through an external search for another “entry point” of answers.
You can also protect the reddit so that it does not face the mercy of Google search. In the fourth quarter of 2024, the change of Google Search Algorithm caused some “volatility” due to the user’s growth of the Reddit, which surprised the investor despite the import estimates.
Huffman said, “We are an open platform and people want to find reddit content in Google search.” Open can cause recognition and visibility. It is also possible to create volatility, and this year has already been seen for several years, so there is a slight collision in Google. This year is expected in any year, but considering that the search ecosystem is building greatly, the shorts can be more bumpy than usual. “
REDDIT’s stocks soared in overtime transactions when the company won the analyst’s imports and strong user growth. The company reported an increase of 61% year -on -year to $ 392.4 million, EBITDA adjustment of $ 115.3 million, daily active inherent users, 131 million, and 31%.
In the second quarter, REDDIT estimated sales from $ 440 million to $ 440 million and adjusted EBITDA from $ 110 million to $ 130 million.
