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Diving Briefs:
- According to Circana data cited in the report published by the Private Label Manufacturers Association on Tuesday, it has increased 4.4% in all stores for six months, which ends June 15, June 15. The national brand grew 1.1% when compared.
- Store brands recorded a record high for the market share of 23.2%and 21.2%, respectively.
- The report has recorded the highest sales growth among nine store brand sections that track refrigerated products, frozen items and general foods.
Dive Insights:
Private brands not only surpassed the national brand in sales growth, but also surpassed volume. According to the PLMA, the store brand has increased by 0.4% in the first half, while the unit sales fell 0.4%, while the National Brands fell by 0.6%.
Peggy Davies PLMA chairman said in a presentation that “I am happy to see the store brand continues to continue the trace this year.” “Shoppers clearly recognize the excellent combination of quality, value and innovation that the brand brings.”
How to do a personal brand by category
Dollar and unit growth of nine sections in 52 weeks ended on June 15.
The report shows that the storage brand food category has increased units and dollar sales compared to the previous year, over the 52 weeks ending in mid -June. Meanwhile, the general product store brand had difficulty due to a decrease in units and dollars compared to the previous year.
The sales of PLMA Professs STORE brands will reach $ 277 billion in 2025 and will increase by 2% from $ 270 billion last year.
