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Sean McBride is the founder of the DSM Strategic Communications and is the former vice president of the former grocery manufacturer association (currently the Consumer Brand Association). The opinion is its own.
Robert F. Kennedy, JR. is now officially Minister of Health and Welfare, which has a big impact on the food and public health agenda of the country. With Trump’s sponsorship, Kennedy must reconstruct how food grows, processes and sells food under a new president who has made the United States healthy.
What does it mean in practical terms? We do not have to guess because Kennedy was very clear about his agenda. He destroys so -called super processed foods. He wants to prohibit most of the insecticides and foods used to cultivate crops, most of the additives and chemicals used to make food. He also wants to have a healthier school meal and limit the food that can be purchased with SNAP benefits.
This idea is not new. In fact, those who are disappearing are that these proposals, which Democrats traditionally prefer, are pursued by the Republican administration.
In fact, Trump -RFK food and nutrition strategy look similar to Trump’s first term, similar to the first lady of Michelle Obama. Kennedy and the Mach Committee are not passionate about food and public health, but like her, they can interfere with red tapes, litigation and time. There is also a scientific agreement, and often violates the frustration and crying that something must be done.
Mrs. Obama won some victory, including school lunch, menu labeling and sodium using public policy courses. And when her agenda reached an obstacle, she used her “gangsters” as a pressure food company to advance the ambiguous and difficult parts of her agenda. In fact, voluntary self -regulation and market promises, including healthy weight promise, clarity of calories, smart labels, and more powerful children’s advertising reviews, voluntary regulations and market promises have occurred.
On the heel of the 2022 Biden White House Food Policy Conference, I wrote the Food Dive that President Biden should talk to Michelle Obama because Flotus did not simply put down new regulations for a food company. Unlike the public’s opinion, she made the conversation seriously and found something in common because a food company wanted to do the right thing by consumers. Their records in the last 25 years say a lot.
Fast forward and industries are once again facing buildings on discriminatory public policy proposals supported by influential people. However, the Maha Commission is not reigned by the Fiat, and significant checks, balance and real reality are maintained.
The food industry is generally skeptical of MAHA intervention. It is expensive, destructive, lack of scientific agreement, and the benefits are not known. Indeed, the limitations of additional and chemical ban, food tax, interpreting labeling commands and food advertising did not affect collective public health in Europe, central and South America. In some countries, such as Chile, obesity has been the most progressive of these policies for many years.
As MAHA captures the interests and imagination of the extensive cross -section of the political spectrum, we may be at the transformation point, and the accident leaders cooperate, innovate and implement the actual solutions that work together. On the contrary, the same warm industry’s anti -industrial idea activist organization has little opportunity to get out of public health confusion when it is desperate for the solution that works when the world works for decades.
Participation, which is not a FIAT, will not only provide the best hope for change, but also prevent the long -term politics, policies and legal battles that shamen voters and consumers without being well done.
