that Caribbean Tourism Board announced that saint lucia Plans to host the inauguration ceremony CTO Latin America Market Summit May 5-6, 2027.
The announcement was made this week. global travel market latin america In Sao Paulo, Brazil.
The day-and-a-half event is designed to strengthen ties between Caribbean tourism stakeholders and the fast-growing Latin American travel market by bringing together airlines, tour operators, tour operators, media and regional destinations.
Strategic entry into Latin America
The summit will focus on expanding the Caribbean’s presence in Latin America through a program of keynote addresses, panel discussions and targeted business meetings.
Organizers said the goal is to create direct commercial opportunities, share market information and build long-term partnerships between travel agencies in the Caribbean and Latin America.
The event also includes a destination showcase highlighting individual Caribbean countries.
Center’s air connectivity
A key focus of the summit will be improving airlift between the Caribbean and Latin America.
This initiative CTO Aviation Connectivity ResearchThis has identified significant gaps in service and strong potential for new routes, particularly in markets such as: Argentina, Chile, Brazil.
Tourism officials aim to translate these findings into new direct flights and expanded capacity across the region.
Fast growing source market
Latin America has become one of the most important growth markets in the Caribbean region.
In 2025, South American arrivals in the Caribbean increased by 23.7%, reaching 2.4 million. This is the strongest growth among all source regions.
Officials attribute the increase to improved air links, targeted marketing campaigns and increased outbound demand across South America.
Why Saint Lucia?
The choice of Saint Lucia as host reflects its growing role in the region’s tourism strategy and its connectivity within the wider Caribbean network.
It is scheduled to be held just before the summit. Saint Lucia Jazz & Arts FestivalAdd a cultural element to your gatherings.
