What kind of guests are coming back? sandals Someone memorizing the walk from the lobby to the beach, someone ordering their favorite swim-up suite and standing dinner. For decades, that loyalty has been marked by tiny sandals worn as pendants, a quiet message that you are part of something. A program tailored to your preferences will now be created.
sandals and beach resort revealed Island Insider ClubReimagined loyalty program to cease long-running operations Sandals Select Rewards Almost 20 years later. New program applies July 1stIt’s designed to make returning members feel like family rather than points holders.
The transition is designed to be seamless. All current Sandals Select members Island Insider Club Your status and benefits remain the same and there is no need to reset or restart.
What makes this move remarkable is the extent to which it goes beyond typical loyalty calculations. The program is structured around: 7 levels recognition, climbing husks through the entry point coral, sapphire, emerald, diamond and pearlto the top tier line.
that husks A layer replaces the previous layer. choose The level is a new starting line for everyone who enters. And moving up is where the experience truly begins to feel different.
The headline perk is the one most likely to give regular customers pause. Free 7 nights accommodation Awarded each time at the resort of your choice. 70 nights paid. For guests who make flip-flops an annual ritual, it’s a free Caribbean week earned while doing something they already do.
Next is Room Upgrade HotlineMembers-only line where insiders can request upgrades 30 days Get it before you go on a trip Up to 50% discount Cost of calling. It’s a kind of hidden approach that turns a good trip into a great trip.
The program also focuses on flexibility. new Insider Compensation Choices We provide members with credits that they can use to suit their style. red lane spa or travel outside the resort island route.
The white glove touch doubles for the brand’s most frequent guests. diamond, pearl and line The member is Dedicated VIP concierge lineWe are a full-service team that handles flights, travel, special requests, and any smaller logistics that get in the way of your vacation time.
line Members are the rarest tops of the pyramid. $200 laundry service creditIt’s a small luxury that quietly acknowledges the reality of an extended stay. Throughout the program, returning members will also receive the following benefits: 20% discount that Manager’s Wine ListIt’s an elevated touch to the celebratory dinners that tend to anchor sandal trips.
There is also a private retail dimension to all of this. new insider shop A members-only online store featuring premium collections, limited edition items and handcrafted items not available to the general public.
And the experience extends far beyond the resort grounds. that Island Insider Club It promises a variety of experiential events taking place around the world, with special weeks organized around diving, culinary programming and autism inclusion.
For those new in, the entry point becomes sweet. Customers who book and complete their first stay will receive points. 5,000 bonus pointsIt’s a welcome nudge for those testing the waters for the first time.
The familiar comfort that longtime members love is already firmly established. Insiders will continue to enjoy member discounts, including special access to cabanas, free photos with each trip, retail, watersports, candlelight dinners and savings on future Loyalty Lounge stays.
The idea for the overhaul came directly from the people it would serve. Peter MengesSVP of Loyalty Unique Vacations, Inc.the global representative for Sandals and Beaches Resorts, described the program, which was shaped through extensive focus groups, surveys and direct member feedback.
He aimed to expand the way loyalty was shown with each stay so members could feel like an inside part of the Sandals and Beaches family. The result is an experience of loyalty that is felt at every welcome home rather than compiled into a statement.
The new identity is imbued with deliberate nostalgia. The refreshing look is built around the simple sandals that loyal customers have been wearing for decades, evolving from the vintage gold and silver pendants of the early days to the leather necklaces exchanged at today’s member events.
The brand’s looks will be rolled out gradually over the coming months. It is expected that it will surface exclusively. Island Insider Club From lounges, in-resort signage, marketing channels and digital touchpoints, a modern design language permeates every corner of the guest experience.
As the name of the program suggests, the disclosure itself was an insider-first affair. The club was first revealed to the brand’s most loyal members through a special video briefing. Step into the sandalsDiscover members-only brand news hosted by Menges.
The call delivered a sweet coda. Adam StewartThe president of Sandals and Beaches Resorts used the moment to give an exclusive preview of what’s to come, including the reimagining of three iconic hotels. sandals resort Jamaica.
Just a note to end it. While the loyalty relaunch is important, the promise of the rebirth of three iconic Jamaican hotels suggests the brand is thinking about much more than its current rewards structure.
For the legions of regulars who measure their lives during beach week, the message is clear enough. Pendants have always signified a sense of belonging, and now the program behind them has been created to deliver exactly that – welcoming you home once and for all.
Membership is open to anyone, even before your first visit, and you will start accruing status after your first visit. More information can be found at Island Insiders, where the brand lays out levels, perks, and insider paths.
