This audio is generated automatically. Please let me know if you have any comments.
Diving overview:
- Tilray Brands is expanding its craft beer portfolio. Acquired British beer company BrewDog For $44 million.
- The cannabis and beer company plans to acquire the UK brewery and 11 breweries in the UK and Ireland. Tilray said it was separately negotiating to acquire BrewDog assets in the U.S. and Australia.
- The acquisition of BrewDog is expected to grow Tilray’s global beverage platform to approximately $500 million in annual sales, making it one of the largest diversified craft beverage platforms.
Dive Insights:
Once solely focused on cannabis, Tilray has been rapidly growing its beer portfolio to diversify its revenue streams and minimize its dependence on marijuana. Over the past few years, it has become a major player in the craft beer space, with acquisitions including Shock Top, Redhook Brewery and Sweetwater Brewery.
Tilray expanded its global footprint through the acquisition of BrewDog, which provided “a significant opportunity to grow in the UK and previously untapped international markets”.
The deal appears to be a lifeline for BrewDog, a 19-year-old producer of craft, premium and non-alcoholic beers. The sale reportedly saved 733 jobs, but nearly 500 were lost and 38 bars closed after they were not included in the deal. BBC reported. Media outlets noted that equity holders would not receive any return on the deal.
Brewdog is priced at $44 million and was once valued at more than $2 billion. According to BloombergIt also reflects the difficulties in the craft beer market. Craft beer brewery closures in the U.S. decreased 1% in the first half of 2025 compared to the same period last year. According to the Brewers association.
“As we begin a new chapter for this great brand, our priority is to refocus on the craft beer excellence that made BrewDog beloved in the first place and to invest strategically to return our operations to profitable growth,” said Irwin D. Simon, CEO of Tilray, in a statement. “The future is bright for BrewDog, and we are committed to ensuring the brand continues to lead and inspire the global craft beer movement.”
The deal for BrewDog comes as Tilray expands its presence in international and imported beers, a category with growth opportunities. This was announced last month. License agreement with Carlsberg Group For the production, marketing and sales of the Danish brewing giant’s beer portfolio in the United States.
