You may already know the brand, but why not learn more about its history?

Brand Information:

YSL is a luxury fashion brand founded in 1961 by French haute couture designers Yves Saint Laurent and Pierre Bergé. They created a brand known for modern, sophisticated designs that challenge the concept of fashion through luxury clothing, handbags, shoes and accessories. Saint Laurent has been part of the Kering group since 1999, and its other brands include: balenciaga, Gucci, Bottega Veneta And more. Kering then hired Tom Ford. Designed ready-to-wear collections and Yves Saint Laurent designed haute couture. The brand has collaborated with various celebrities and artists, creating a global presence in stores around the world. Yves Saint Laurent retired in 2002 and died in Paris six years later.

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3 questions about YSL

What is the difference between YSL, Yves Saint Laurent and Saint Laurent?

Yves Saint Laurent's brand is divided into two: saint laurent paris They specialize in haute couture, ready-to-wear, leather accessories and shoes, while YSL Beauty specializes in cosmetics. Saint Laurent Paris is owned by Kering Group and YSL Beauty is owned by L'Oréal Group. In 2012, Saint Laurent's creative director decided to drop the “Yves” from the haute couture line's old name and call it Saint Laurent Paris. Although a new logo was created for the line with Saint Laurent Paris written on it, the iconic YSL logo can still be seen on many luxury items, maintaining the brand's history and heritage.

Why is Saint Laurent expensive?

Saint Laurent is a luxury brand whose prices are driven by exclusivity and high demand. Additionally, the product is made from high-quality materials. The most used are leather, cotton and wood. Often handcrafted, the brand is known for producing iconic and timeless designs. They often raise prices to maintain scarcity and exclusivity.

Is Saint Laurent worth it??

Yes, famous brands are upping the ante with iconic seasonal bags like Loulou and Sac de Jour that have great resale value. However, the value of a bag depends on its condition, current market demand, and the rarity of the design. If you want to resell your Saint Laurent bags, Submit a quote request Receive a response from an expert within 48 business hours through our online system.

What makes it Is Saint Laurent different from other brands?

• Yves Saint Laurent has a strong brand identity. The brand is instantly recognizable thanks to its iconic logo consisting of the initials YSL, the brand name.

• The brand is committed to sustainability. We have started a program to use eco-friendly packaging materials and reduce carbon emissions. We also use eco-friendly materials such as organic cotton. Saint Laurent made some plans and decided to reduce its impact on the environment.

• Innovative and open-minded, in 1966 Saint Laurent broke fashion codes and all traditional gender norms by introducing the first women's trouser suit, which became an iconic piece of fashion history.