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Diving Briefs:
- SkinnyPop, the Hershey Company brand, has shared information with Marketing Dive, and today (February 27), a celebrity -oriented brand (February 27) began.
- The reason for the reason is that it is a new packaging material for staring in Jennifer Aniston and making the product easier to find in the store shelf. A new flavor is being introduced to expand the potential customers of the product.
- This campaign maximizes the reach by utilizing Hershey’s media partnership. Various elements include paid and organic social traffic, video layout of various platforms and the integration of Oscar.
Dive Insights:
SKINNYPOP tries to build audiences and categories through brands and support campaigns and utilizes advertising partnerships of famous star power, comedy and Hershey. The “popular” campaign is the integration of paid and organic social media, TV deployment and Oscar.
At the center of the campaign is an advertisement starring Aniston. The 30 -second point shows that the actor is trying to check in the hotel while eating skids. The desk crew is confused by popcorn, not because of Aniston. This place is fun to ANISTON’s long -time celebrities and fully see the new packaging of the product.
https://www.youtube.com/watch?v=em0hmz24rga
Hershey is best known as chocolate products, but it is a method that exists in the Savory Snack category. SkinnyPop was the main focus of the strategy.
According to a recent request for imports, Hershey’s Q2024 sales increased by 8.67% year -on -year to $ 28.9 billion. In July, Hershey delivered US media work to Publicis Group, which consists of a media agency for the marketing manager.
The better snack category has grown significantly over the past few years, the market value is more than $ 47 billion and is expected to grow to 7.6%annually between 2024 and 2030.
