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Diving Briefs:
- According to Suja Life, slice is restarted and deployed with functional drinks focused on intestinal health. The company said that after being stopped by Pepsico, the refreshing drink was out of the market for about 20 years.
- The slice has the same taste and foam as the original version, but the formula has been changed to the mix of actual ingredients, 5 grams of sugar, and not many corn syrups, prebiotics, probiotics and post -biotics.
- The return of slice is more interested in consumer demand for perfumes and more healthy and functional drinks than luggage. Last year, according to previous studies, the global functional beverage market is expected to be almost $ 443.7 billion by 2034.
Dive Insights:
SLICE was acquired in May by Suja LIFE, which owns SUJA organic juice and VIVE organic booster. The purchase of Soda, full of sugar, seemed to be the start of a healthy beverage manufacturer at first, but sculptures as a functional beverage provide a clarity that SUJA sees the different future of the 41 -year -old brand.
Maria Stipp, the CEO of Suja Life, said, “We are pleased to bring this beloved brand back to a modern and exciting twist. Wellness Shot, Soda is a necessity of almost all American refrigerators.
SLICE first started to compete with Coca -Cola’s dominant product sprite by PEPSICO in 1984, but later it was interrupted in the early 2000s, suja life said..
Soda, who is struggling healthier, is not new, but SUJA helps to resonate with the elderly who brought a known brand to the game and grew up growing and growing up. Suja’s task is to connect with young consumers who are not familiar with slices that are already drinking competitive drinks such as Poppi and OLIPOP.
The use of Slices, which uses better ingredients, helps to resonate with people who have never tried or listened to a brand and are looking for a healthier product.
sliced A small amount of sugar is connected to consumers who want to reduce sweeteners. At the same time, the use of Free Biotics, Probiotics and post -Biotics will attract people who focus on the intestine.
Slice is provided in Albertson as Orange, Lemon Lime, Classic Cola and Grapefruit Spritz.S Choose Costco Location nationwide. Target carries strawberries in all stores in Albertson.S The umbrella will have grapes. Suja Life said that the expansion of other slice flavors, including ginger ale, is expected in the second and third quarter of this year.
SLICE is the latest brand that returns to a market relocated to match the trend that has not existed or not widely spread, as the product has existed before.
Headquartered in Florida, REDCON1 restarts Jolt Cola, the mainstream of the shelves of the late 1980s and 1990s, with energy drinks. This includes additional caffeine, sugar and other functional advantages to consumers today.
