It is not a secret that consumers are working hard to control health and health in recent years.
According to a multinational survey, MCKINsey & Co.More than 70 % of the respondents said they wanted to be healthier.
In all ages, 50%of consumers thought that healthy eating habits were the top priority.
Nevertheless, most of them are “trying to eat better” Consumers around the world (73%) Suppose they are considered small indulgence or at least every week, and 42%treat themselves at least every day.
Food developers have noticed. Whether it’s a “cleaner” label, functional ingredient or other better products, the company is disclosing a product that makes you fall into a healthier option without sacrificing your goals.
“This ‘smart indulgence’ approach is great because people can make the most of both worlds.” Doctor Bernd Koehler,,, Vice President -Global R & D That edlong.
But desperately needed the concept and promise of such products, Dr. Koehler believes that execution is not always necessary for the continuous impact of everyone.
“It is surprising that products such as these products are becoming more and more possible, but we think we can do better regarding the overall sensory experience of these products.”
Dr. Koehler points out the general problems of the taste and texture that these products often carry.
For example, functional ingredients such as plants or adaptive mushrooms can bring a bitter taste or soil, which can greatly affect the pleasure of someone’s product, and as a result, it is possible to become a repeated buyer.
Of course, products based on fat, salt and sugar reduction are better, which can have a negative effect on taste recognition and mouth.
Dr. Koehler believes that it interferes with the long -term success of these products and strengthens the prejudice that can prevent consumers from completely accepting these products with less healthy options.
“If many of us are delicious and tastes good, we have developed a prejudice that you are bad for you, and it’s probably bad for you. And if it’s not good for you, the type of physiological advantage may be enough to try some products, but if you don’t taste it, it’s harder to strengthen this bias and justify the second purchase.”
Making ‘smart’ or ‘healthy’ indulgence products into permanent fixed products in the market we try to overcome this prejudice. The best way to do this is to make consumers actually seem to consider their products deliciously.
We increase expectations with fast repetition and true indulgence
“The key to satisfying and raising expectations is to know that it is not necessary to be perfect immediately. It is okay to gradually improve.” Angie Lantin,,, Administrator -NA application That edlong.
“We are discovering the right balance of removing, ruling, and still a balance of tasting, such as ‘Good for you’. This can be very difficult, but this is one of the big things we can offer. In EDLONG.
In addition to the vast portfolio of the vast dairy and dairy flavors, She’s focus on customized quick repetitions can be a game changer for developers who want to improve their products in real time.
“We have customers who have launched a new version of the product in the store last week and are already trying to make a better product. This is constantly working and consumers are aware of this.”
In addition, the sweetness, salty taste, and the improvement of the mouth provide a tool to build or improve the official firearms.
Lantman said, “Regardless of whether it is a shameful chocolate, protein ice cream or sugar snacks, customers have a wide range of flavor profiles that will help consumers really like and make indulgence. We have a wide range of lists. Sweet brown Taste of decadent regional profiles such as chocolate, caramel, vanilla, cookies and dulce de leche, Irish cream and speculoos. Many of them belong to our orthodoxy Sweet success A line with strong resistance and powerful masking function. “
“It’s hard to make these products, but A Partner like EdlongIt doesn’t have to be. Our customized approach and amazing taste can make a healthier option with a really delicious and indulgent choice. “
