SPOTIFY announced a change in the advertising business at the event in New York City on Thursday. In particular, the company introduced the new programming method, Spotify AD Exchange (SAX), allowing advertisers to reach SPOTIFY’s login users through real -time auctions.
According to the latter, Spotify announced a new partnership with Google’s demand -side platform, Dispay & Video, Magnite, Yahoo DSP, Adform and other “soon.” Trade desk is also supported. SAX will provide full address and measurement function, the company points out.
Partners can first advertise with podcast support within the audio, video and display formats of SPOTIFY.
SAX can be purchased in the United States, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil and Mexico.
In another major announcement, the company said that the marketing manager can use the Gen AI to use the Spotify ADS administrator in the US and Canada to create scripts and voice over for audio advertising.
SPOTIFY said that the use of AI tools will not cost more for advertisers.
Changes have been put into marketing managers as well as greedy Z population statistics that are not only participating in the app and looking at the screen as well as the streaming service. The company announced that there are more than 225 million Gen Z users in the service.
