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In the late 20th century, an informal drink in the nearby area of Fishtown in Philadelphia entered the milk box. But it was not a popular dairy proposal. The car was a car.
The admiration for ice tea in the city attracted the attention of Matt Quigley and his brothers Bryan, who operated local craft mental projects. They found an unexplored market for the alcohol version of ice tee.
In an interview with Food Dive, Matt Quigley said, “People in this area are drinking a lot of tea. “We knew that (hard tea) was a huge category, and only a few players were in it.”
As a result, it was a Surfside ICED TEA, a vodka injection car and a lemonade brand that debuted in 2022. According to the analysis of Impact Databank, Surfside was the second most -selling Spirit -based RTD brand in the United States last year.
If more consumers find canned canned cocktails with a high quality spirit, I think Surfside can build a brand that competes with more existing players. While Claw stabilized its position as a highest malt -based SELTZER, but I think Surfside can take a space similar to vodka -based cocktails.
“We want to be the white claws of this category.” “When the dust is fixed and the music stops, we want to be a synonym with (vodka cocktail).”
SURFSIDE is owned by Stateside Brands, which is its own expansion of the craft vodus business of Quigley Brothers. In addition to Surfside, the company also sells stateside Vodka and vodka soda line.
However, Surfside, which plans to expand beyond the northeast this year, has been proven to be the most successful. The brand sold 4.9 million cases to retailers in 2024, growing 378% year -on -year.
Surf side hard tea and lemonade drinks.
Provision of Surf Side
For many years, Boston beer -owned twist tea was one of the only dominant players in hard ice tea. Quigley, the chairman of Surfside, said that there is an opening that can provide a better product with a lower sugar that uses vodka instead of the alcoholic alcohol.
PAPPAS said in the late 2010s that the growth of malt -based beer alternatives is that the boom burst is quite faster because consumers have begun to crave higher quality in drinks.
But the Surfside team thinks that success depends on simplicity and packaging in addition to using the mind.
The brand has learned from other people in the RTD category in recent years, and it has been “very confusing to consumers,” Quigley said. SURFSIDE plans to stay in vodka and there is no plan to introduce drinks injected with other souls such as Jin or Tequila.
Quigley said, “All our way of thinking is to keep the message really simple so that we can know who we are.
Soul -based RTDs are traction with consumers looking for quality drinks that can be drunk at home or party. According to IWSR, sales of this category are expected to increase 6% annually by 2028.
