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Diving Briefs:
- T. Hasegawa USA has launched Plastic, a fragrance designed to replicate the complex flavor profiles of meat to use it for vegetable protein products.
- This product uses fermentation and other advanced flavor technology to create a true taste that reflects chicken, beef and pork. Products provided as liquid and dried paste can be used to imitate dairy products.
- According to the mintel data cited in the press release, vegetable meat decreased 9.6% last year. T. HASEGAWA throws a PlantreaCT as a way of improving the flesh brand, which is one of the biggest barriers to consumer acceptance.
Dive Insights:
The taste is the biggest obstacle to consumers who are repeated buyers of plant -based products. According to a 2023 survey of more than 1,000 people of FMI (FOOD Industry Association), less than half of consumers are willing to attempt a new kind of plant -based alternative.
As a global material supplier, the reach of T. HASEGAWA can help plant plant -based meat producers more closer to the taste of food such as chicken and beef. Plantreact can be used for a variety of products, including chicken bidders, sausages, burger patty and steaks.
According to the company, the interest in plant food is still strong because consumers find a healthier meal. PlantreaCT said that the category’s products can help to reach the entire taste potential.
Mary Mary, a Flavor Creation Director of T. Hasegawa USA, said, “We are happy to change consumer perception through natural technology that provides solutions to this problem and provides more satisfactory and true taste experience for consumer awareness of vegetable proteins.
The financial status of the plant -based meat industry is an appetite. Last week, beyond meat, category leaders raised $ 100 million from non -profit organizations to help them pay off their debts as they were disappointed. The grocery store has expanded or relocated the product on the shelf, and the company’s retail sales decreased by more than 15% in the recent quarter and the volume decreased by 23.3%.
