Tart cherries are experiencing phenomena all over the world. From the viral “Sleepy Girl Model” to take over the Internet, to the various nutritious foods and drinks, tart cherries are ingredients that everyone wants to add to the cart.
Why Tart Cherry hit the sweet point of the consumer
The tart cherries are a multi -purpose ingredient for a variety of sweet and spicy flavors, with a perfect balance of sweet and sour flavor. This diversity is especially important in the market where more and more consumers are not interested in exploring sweet, delicious and spicy options.
More than 60% of consumers are attracted to the “red” that occurs naturally that tart cherries bring to food and beverage products.1 The phrase “we eat with our eyes” was not more accurate. Bold red shades are not just eye -catching. What comes from AntoCyanins comes from a natural plant compound of a flavonoid family found in colorful fruits like tart cherry. In product development, color red often shows strength, rich nutrition and dynamic sensory experience, such as strength.
Tart Cherry is a true American special crop grown mainly in small American family farms. The most widely grown Montmorrency varieties in the United States provide strong appeal to today’s conscious consumers who are interested in food sources. Local agricultural products are often associated with higher quality and smaller carbon footprints compared to imported options. In fact, 92%of consumers prefer tart cherries grown in the United States over imported varieties, emphasize the value of origin stories when making a decision.2
Inspired by the use of tart cherry trends
There are many ways to explore the popularity of tart cherries. Tart cherry provides a multipurpose performance consumer appeal across the category, which is mixed with functional snacks, rises with flavorful dishes, or reconstructed into seasonings around the world.
Here are some trend forward ideas to integrate this bold and delicious fruit.
- Functional drinks and smoothies that can be closed immediately
Ideal for juice blend, shiny water, hydration drinks and after -exercise options. - Bar (snacks and protein)
It is naturally suitable for the entire food bar, nut and seed bar and high protein performance options. - Yogurt and dairy alternatives
It is perfect by adding fruits to the mix in, toppings or on the floor. - Frozen snack
Bold with frozen yogurt, pop and sherbet and add fruit. - Serial and Granola
Maline tart cherries are the most favorite of clean labels in clusters, MUESLIS and Oat -based blends. - Baked product
Bring brightness to muffins, pastry, scones and cookies. - Trail mix and snack cluster
Dull and tough complement to nuts, seeds and dark chocolate pieces. - Source, glaze and seasoning
Think of tart cherry barbecue sauce, spicy sauce, marinade or Tanzibine grett.
Innovative opportunities are endless, as tart cherries grew up in the United States are provided in various forms all year round. From snacks and sauce to premium pairing, Tart Cheries can explore today’s trend -oriented food and beverage environments.
1 Datassential. Custom Research participated in an online survey of 1,500 consumers representing the general population in November 2022.
2 Mintel Global New Products Database (GNPD), 2022.
