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Dive Briefing:
- Tate and Lyle on Tuesday Introducing a “groundbreaking” stevia composition. According to the company, Optimizer Stevia 8.1 offers the closest taste to sugar at a lower cost than other premium sweeteners.
- According to Tate & Lyle, the ingredient has a variety of uses, including as a high-sugar substitute in nutrition bars and shakes, functional beverages, vitamin gummies, and yogurt.
- This innovation comes amidst a surge in R&D efforts by many ingredient manufacturers, most of which focus on sweetener ingredients. Consumers are concerned about their sugar intakeAnd reducing sugar intake is the biggest dietary trend worldwide.
Dive Insight:
The company used steviol through its own production process. GlycosideIt is a naturally occurring component. Stevia The leaves are used to make new products. This part of the leaf is underutilized, Tate & Lyle said.
“We’ve leveraged our technical expertise to create a sweetener that not only meets the highest standards for taste and quality, but also offers cost savings to our customers. OPTIMIZER Stevia 8.10 opens up a world of possibilities for food and beverage manufacturers because they no longer have to compromise taste for cost,” Abigail Storms, senior vice president of Sweeteners and Fibers at Tate & Lyle, said in a statement.
According to the company, this production process increases the usability of stevia leaf extract, increases the efficiency of the manufacturing process, and reduces costs.
The ingredient list qualifies it for labeling as “stevia extract” (as per joint FDA and WHO guidelines), which is consistent with consumer preferences for naturally derived sweeteners. A recent study sent to Food Dive found that consumers were much more open to individual artificial sweetener ingredients than to “artificial sweeteners” as a category.
Last month Tate & Lyle CP Kelco Announces Signing of Agreement to AcquireAs a leading supplier of pectin, it aims to create a leading food and beverage solutions business. The total implied transaction was worth $1.8 billion.
A few weeks before the proposed deal was made, The company has launched a new campaign. It offers texture and mouthfeel enhancement features, including a new proprietary formulation tool, Tate & Lyle Sensation.
