From Sephora Kids to Perfumetok, there is no doubt that Gen Z is obsessed with beauty. In fact, the teenage spending on beauty is booming in 2025, and the latest stock of Piper Sandler is the latest stock of TEENS Spring Survey, and perfume is a clear leader in a category that continues to ignore economic slowdown. Besides, two women and Boys are increasingly increasing annual beauty spending among our teenagers.
According to a party report by the investment bank, which surveyed 6,455 teenagers over 43 states, the annual average beauty expenditure of teenagers rose to $ 374, up 10% from the previous year. Skin care, cosmetics and retail preference have been a remarkable change, but it is a perfume that steals spotlights.
Perfume craze: Boys join the fragrance boom
Perfume spending soared in 2025, and teenage boys emerged with amazing power behind the trend. Boys have always spent perfume spending 44% Average compared to the previous year $ 127 per yearRising from $ 88 in 2024. TEEN Girls also increased fragrance investment and spent $ 107 On average -A 22% increase Since last year.
Fragrances are not about spending, but consciousness every day. 2025, 53% of teenage boys And noticeable 78% of teenage girls 43%and 66%reported that they wore perfume every day, respectively.
Jean Paul Gaultier led the pack of TEEN BOYS among the best perfume recommendations, followed by Versace and Dior. TEEN Girls showed strong preferences for accessible favorites such as Bath & Body Works, Sol de Janeiro and Victoria’s Secret.
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Jean Paul Gaultier Le Male Le Parfum
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Check out the best sales and transactions for perfume.
Sephora has a crown and Bath & Body Works Breaks
In relation to where teenagers are shopping for beauty, Sephora remains the most controversial of 48%of the votes. Ulta Beauty recorded 26%, while Bath & Body Works made a major leap forward, claiming 7%and becoming the third most popular cosmetic retailer among TEEN Girls.
The rise in Bath & Body Works is closely related to the fragrance surge. The signature fragrance, which is currently selected as the TEEN Girls’ TOP Fragrance brand, resonates with young consumers and is returning to retail.
Check the Sephora 2025 Sales Calendar
Brand Battle: ELF is still dominated, but competitors have a foundation
In the cosmetics front, ELF Beauty continues to dominate 35%of teenagers who choose a budget -friendly brand, but their market share is slightly lower. The rare beauty led by pop star Selena Gomez was second with 9%, and Maybelline was third.
SkinCare also saw a clear preference. CERAVE once again took a list of all brands, known as an ordinary La Roche-Posay (a formula and a strong Tiktok approved by a dermatologist).
In the Hayer Care category, spending was a lone holdout that remains flat compared to 2024. Nevertheless, Amika has appeared as a lead, not with your mother and Olaplex.
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CERAVE RENEWING SA Cleanser
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Amika Perk Up Talc-Free Dry Shampoo
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This is what means for the beauty industry
According to a spring survey in the spring of the 2025, the beauty is not only a high priority of generation Z, but also increasingly comprehensive categories. Men’s teenagers are now deeply involved in product discovery and daily life, especially women dominated.
“This spring, teenagers reported their annual spending at $ 2,388,” said Korinne Wolfmeyer, a senior research analyst of Piper Sandler. “Beauty remains a powerful part of their identity and self -expression, and they are willing to invest.”
Selected high -end retailers such as SEPHORA and ULTA are early brand loyalty and shopping preference are formed, so beauty brands have an incentive for this young and familiar audience.
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Teen Beauty Spending Surges: Sephora, Bath & Body Works and Cerave first appeared in the actual transactions of retail mennots.
