The creator economy is evolving rapidly, and advertising revenue alone can no longer cut it. YouTubers are launching product lines, acquiring startups, and building real business empires. In fact, MrBeast’s company acquired fintech startup Step, and his chocolate business is generating more revenue than his media division. This isn’t just one creator’s strategy. For many, this is the new playbook.
In this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan break down the week’s headlines, including how creators are diversifying beyond advertising, whether models can scale beyond the top 1%, and everything happening at the AI Impact Summit in India.
