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Jerry Greenfield, co -founder of Ben & Jerry, resigned from the ice cream brand almost 50 years later as the owner deepened with the owner.
In the letter posted on the X account of co -founder Ben CohenGreenfield has abandoned its promise to speak of Ben & Jerry’s independence on the progressive social issues, and instead, the brand chose to side jobs on the fear of being angry with power.
Greenfield said, “I no longer decided that I could no longer remain as an employee of Ben & Jerry’s S 47 years later.” This is one of the most difficult decisions I have done. “
Greenfield’s departure is the latest Salvo between Cherry Garcia manufacturer and parent Unilever who bought ice cream manufacturers in 2000. In the first 20 years, Ben & Jerry was able to speak freely on the brand and its owners on important social issues, and Greenfield said, Greenfield.
But in the last four years, Ben & Jerry has argued that freedom has eroded. The brand said he had previously demanded that Unilever had to stop publicly criticizing President Donald Trump and prevent a public statement. Gaza advocates truce. The company also did not agree earlier this year. Unilever fired Ben & Jerry’s CEO About his support for the brand’s social mission.
“This was always more than ice cream. It was a way to spread love and to invite others to equality, justice, and a better world.” In the means of Ben & Jerry, this could no longer remain as part of Ben & Jerry. “
Last week, Greenfield and Cohen asked Unilever. Let it work independently And exclude the brand from the plan to spray the ice cream unit into a new business called Magnum Ice Cream Company. Magnum said that it will remain in Ben & Jerry’s portfolio, which includes Klondike, Breyners and Talenti.
In a statement about Greenfield’s resignation, Magnum thanked him for “decades of service and support.”
“We do not agree with his point of view, and we have tried to participate in co -founders in the constructive dialogue on how to strengthen the strong value -based location of Ben & Jerry in the world.” We are dedicated to products, economy and society, a mission consisting of three unique parts of Ben & Jerry. “
