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The impossible food was announced Monday that it was shaking C-Suite with the employment of the former Meredith Madden of Chobani.
According to a spokesman, MADDEN will supervise all “housing” operations, including sales, products, marketing and communication. She will be in charge of simplifying commercial operation.
This movement reunites Madden with the CEO Peter McGuinness, which is impossible after two people work together, including the launch of the brand’s plant -based yogurt products for almost 10 years. Madden played a role, including the chief marketing and category manager of yogurt giant.
After leaving CHOBANI in 2023, Madden joined the alternative protein brand Notco and eventually worked as a CEO of joint venture with Kraft Heinz.
One spokesman said, “Her unique experience in the plant -based industry is in a good position to lead the impossible food to the next chapter.”
McGuinness, a former COO of Chobani, said in Linkedin posts that Madden could handle large -scale businesses from marketing to retail sales and analysis. The CEO of the plant -based burger mentioned the recent challenges in the plant -based meat sector, but in NOTCO, Madden’s recent management said it provided a unique view of how to manage the company in this sector.
“It is not a secret that this category has challenges, but we are truly a team of fighting good fights.”
Last year, McGuinness told Food Dive that the problem of the plant -based meat sector was lowered with the taste and texture of the product. The company is far from emphasizing the health and environmental advantages of plant -based diets, and began to emphasize the taste of the product to attract people who eat meat into categories.
Last fall, the company debuted with Disney with a new product slate, including vegetable corn dogs, taco beef and Lion King Chicken Nuggets.
Modification: In the previous version of this article, Medith Madden was misunderstood from the teaser of the story.
