On March 5th, New York celebrated with a special event. John Richmond x Eva Lea A capsule collection launched exclusively at Saks Fifth Avenue. Guests gathered at the iconic flagship department store to experience a collection that blends bold attitude and playful creativity.
That evening marked an exciting milestone for young creativity. Eva LeaWho did you collaborate with? John Richmond Combining edgy design and youthful energy. (From the Editor: To learn more about the inspiration behind the collection, read our exclusive interview with Eva Leah.)
For this purpose, the event space inside Saks stylish amusement parkIt set the perfect stage for the vibrant spirit of the collection. The immersive setting transported guests into a delightful world of fashion, with every detail reflecting the carefree enjoyment of a perfect day at the theme park.
Guests were treated to a variety of fun, nostalgic snacks that delighted children and adults alike. Mini burgers, chicken nuggets and classic milkshakes created a festival fairground feel, while cotton candy, almost like an art installation, added a whimsical touch to the atmosphere.
that John Richmond x Eva Lea The capsule is designed for: Cool, confident and edgy girlsWe offer products that balance bold style with everyday comfort. The collection encourages creativity through mix-and-match styling, allowing young fashion lovers to create endless outfit combinations perfect for everyday wear or special occasions.
Adding to the fun at the launch, guests had the opportunity to: Personalize your purchase site. Items can be customized with embroidery, patches, and accessories to give each item a unique style.
The collaboration began when the team started in New York. John Richmond first time met Eva Lea while children’s showA luxury children’s fashion and lifestyle trade fair held every two years. Discovering a shared creative vision, the partnership soon evolved beyond the traditional ambassadorial role, giving Eva the opportunity to participate in the design process and bring her ideas to life through this special capsule collection.
The celebration perfectly captured the spirit of collaboration.Playful, expressive and unapologetically stylish.Like the girls who would wear them.
Discover the shopping collection here
