On February 8, the children’s show opened its fifth event in New York with a fascinating theme. masqueradeIt transformed this event into an unforgettable moment for the global children’s fashion community. The Runway, supported by Junior Style, marked the grand finale to the global winter trade season. Rather than simply ending the season, we took it to the next level with artistry, reflection, and celebration. The evening was positioned as a tribute to the industry itself, highlighting the power of the community, the brilliance of emerging and established talent, and the shared achievements that continue to shape this international platform.
This groundbreaking edition reflects the remarkable development of children’s shows and strengthens its role as a key date in the global kids fashion calendar. The night opened with heartfelt recognition. Virginia ZingoneHis vision and dedication have established the show as a dynamic meeting place for brands, buyers, designers and creatives from around the world. We would also like to thank the Italian exhibition group Tommaso Cancellara, our key partner EMI, and our sponsors and participating brands for providing a carefully curated collection that defines the exceptional quality of this winter edition.
The person who designed and directed the runway concept Alexandra AtakCreative Director of Children’s Shows and Editor-in-Chief of Junior Style. Alexandra, who has dedicated more than a decade to shaping the global children’s fashion scene, approached the show with refined intent and a clear vision. Central to the curation was the belief that children should be celebrated as free, expressive and authentic children, rather than styled as miniature adults. At the same time, the look remained noble, sophisticated and impeccably composed, proving that sophistication and the true spirit of childhood can coexist beautifully on the runway.
under masquerade Theme, fashion became theater. This concept explores the poetic tension between concealment and disclosure, prompting reflection on identity and self-expression. In children’s fashion, that statement feels especially honest. It is unconventional and driven purely by imagination.
Rich textures, dramatic accents, precise tailoring and airy elegance unfold in perfect harmony. Each look was carefully styled to respect the unique DNA of the participating brands while contributing to a cohesive visual narrative. The young models brought authenticity and natural confidence to the runway, infusing every look with an energy and sincerity that no script can replicate.
The finale brought more than just applause as all participants on stage came together as one, with a shared sense of pride and accomplishment. masquerade It became more than a theme. It emerged as a metaphor for creativity itself. That is, it is layered, expressive, and interpretable.
Now in its fifth year, the Children’s Show has reaffirmed its position as an influential global platform for children’s fashion – a place where imagination drives, talent is nurtured and every collection has a story waiting to be revealed.
Photographer: Mai Tilson
