In terms of ingredient sourcing, food manufacturers have not been predicted for the past few years. As market volatility continues and supply shortages are maintained, strong devotion to brand protection is important for growth.
JEFF Zyskowski, vice president of supply chain of Ardent Mills, can preserve trust by protecting the brand, “Brand trust takes time to build.” In other words, it ensures products that maintain quality, consistency and continuity. “
For many people, brand protection will choose the right ingredients from your trusted partners. Securing reliable ingredients to protect consistency and cost management. Two priorities cannot be sacrificed. In the constant era of chaos, we need to consider grain and pulses by evaluating ingredients mix, satisfying consumer expectations and facilitating sourcing pressure.
The following is a method of innovating with these ingredients, which will help global destroyers survive and survive in volatility without damaging taste or texture.
Increase ingredients and availability
Bringing grains and pulses to the mix can minimize the impact of the inevitable market swing, interfere with the availability of basic materials, and minimize the lack of brand trust.
For example, volatility in the same region, such as Africa, reminds us that the weather and price fluctuations can quickly interfere with the cocoa supply. “Ardent Mills ” COCOA replacement, and a strategy with a strategy that prioritizes consistent and scalable ingredients, provides manufacturers with the ability to plan in the long term while maintaining flexible enough to adapt to short -term interruption. Alternative. “
Grain and pulses are not dependent on international supply chains because they can be grown domestically and costly in various regions. Since it can be easily supplied locally, it does not require continuous reconstruction due to the ingredients that exchange and out of the ingredients depending on whether they can be used. “You are also not in the whims that make sourcing complicated, international input or the whims of ship economy,” he says, “he says. “It’s easier to keep the end -to -end supply chain.”
Simplify storage and stockings
It is a powerful way to protect the brand because it is common to confusion and tribe. Some ingredients, such as eggs, are difficult to store and the expiration date is limited, but grain and pulses are easy to manage.
For some food brands, it is too complicated to store liquid eggs. Maintaining quality can be an ongoing problem, and the cost -free refrigeration and other spatial constraints can be too cumbersome to manage, so they have been converted to the egg replacement of Ardent Mills and converted into a chick -based alternative.
Zyskowski said, “Products such as EGG Replare and Cocoa Relep are powdered solutions.” They can provide a much longer expiration date. Even if the market is unstable, it provides a multipurpose sex that can keep production stable. “
Build an agile supplier network
A flexible supply chain is about adaptability and needs a partner to expect and adapt to change. For example, when facing a problem in which certain ingredients are in progress, partners should help to withstand reinforcement and provide an alternative to capture growth opportunities. Suppliers with wide asset footprints have a vast network even if the weather affects one area or sauce.
If the market problem is in progress, it is important to cooperate with suppliers with scale, resources and insights to continue to develop business regardless of the market.
Get consumer trust
In addition to supply chain and cost benefits, grain and pulses play an important role in protecting and rising brands in different ways: consumer trust.
In recent enthusiastic Mills surveys, 73%of consumers find products made of simple and recognized ingredients, grains and pulses, which helps to deliver these demands thanks to familiarity and simple ingredient profiles.
Zyskowski said, “From a product development point of view, grain and pulses go well with binding agents and function components that help the manufacturer helps to maintain the quality and consistency of consumers.
But their benefits are beyond taste and texture. They can also be.
- Good source of fiber and vegetable protein
- It is rich in microfluent nutrients
- Thank you for their taste and texture
- Basic and versatile
- It is considered to have sustainable characteristics
- Suitable for consumers
Change the ingredient strategy to brand loyalty
Protecting the brand is more than risk management. This is a way to build a smarter and more stable supply chain that saves costs and saves expensive confusion.
Ardent Mills saw that customers rely on egg replacement to solve egg costs and supply problems. This solution continues to provide meaningful value so that the manufacturer can build a more flexible and cost -effective operation even if the egg price is stabilized.
Grain and pulses can help to protect trust, loyalty and performance, the most important thing no matter what confusion you have next time.
Learn more www.ardentmills.com.
