Helena, Rosario and Mercedes Cabrera founded their namesake company. Leather brand in Buenos Aires It was born in November 2016 based on the principle of creating modern and stylish products using the best materials from Argentina. They design all of their handbags, wallets, and homewares themselves and work with local artisans to handcraft each piece. We talk to them to hear the story behind the brand.
When was the brand founded and why?
As children, we spent almost a month every summer and winter with my family in the Rio Cuarto countryside in Córdoba, surrounded by streams, mountains, cows and horses. When we decided to launch our own brand in November 2016, we knew it had to be associated with leather and the countryside. We wanted to offer products that are unique to Argentina, enabling us to collaborate with both artisans and experts in the leather sector.
What is your professional background outside of the brand and how did you come to work together?
We are three sisters. Helena, 27, is an architect and studied fashion design. Rosario, 25, is a psychologist. Mercedes, 24, is studying psychology and is immersed in the world of photography.
How would you describe Las Cabrera’s style?
A chic gaucho with an avant-garde feel.
What is the inspiration behind your designs?
Without a doubt, my mother, a great woman, artist and creator who encouraged and supported us every step of the way.
What are the challenges of building a new fashion brand in Buenos Aires?
There are many things, including competition and legal obstacles.
What is the design process for every piece?
It is a long and arduous process consisting of various stages. First, we finalize the design by considering the material, proportions, and style of each design. Then we make two samples and a counter sample and take them to the workshop for fabrication.
What are your best-selling items?
Our brand consists of four timeless collections based on the four elements: earth, water, air and fire. The Pandora bag from the Earth collection is one of the most popular models, along with the Garua bag from the Water line. The Fire and Air collection is still in progress.
What advice would you give to other siblings starting a business?
Although it is a huge challenge and problems and doubts always arise, it is a unique experience and it is better to do it with brothers and sisters. It’s the most beautiful thing we’ve accomplished together and we get along so well, that’s the secret to our success. As our mother always told us in the words of Martin Fierro, ‘Brothers, be one. Because that is the first commandment. They must always be united. Because if they fight among themselves, they will be eaten by outsiders.’ Today this is our brand’s motto.
This unique collection is now available in Recoleta’s showroom for private appointments only. To visit this showroom and other secret locations Buenos Aires shopping scenePlease contact us by clicking the contact button below.
