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Weekly SIP is a column of Food Dive, which focuses on the latest news in the rapidly changing and growing beverage sector. From the first product line to the topic of big investment and debate, this column aims to quench the thirst for the development of categories.
7-Eleven, Arizona fires Cold Brew Tea Line
The largest convenience store chain in the United States is a team with Arizona drinks for personal label products.
According to the press release, the New Southland Reserve Cold Brew Tea was created using “gravity -based filtration” and a cold steep process. This drink is provided in four flavors: sweet tea, worthless tea, peach tea and lemon tea.
Don Vultaggio, chairman and founder of Arizona Beverages, said, “We have combined the expertise of Cold Brewing with a 7-ELEVEN’s deep legacy to create a refreshing and delicious tea that customers will like.
The Southland Reserve was founded in 1927, when the original name of the convenience store chain, Southland Ice Company, was 7-Eleven in 1946. The packaging is characterized by black and white photographs of the early days of the store.
Cold Brew Tea can be purchased at 7-Eleven, Speedway, and Stripes Convenience stores.
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Provision of Califia Farms
Califia Farms aims to refresh the juice category with cream -like retraining.
CALIFIA FARMS, famous for its metaphor milk and creamer alternatives. Add fruit juice to expand its portfolio.
Restoration like creams is made of coconut cream with real fruit juice. There are four flavors: strawberry cream, key lime cola, Pinya cola and orange cream. The drink contains 8 to 10 grams of sugar per serving, and Califia is almost 60% less than other major fruit juices.
Califia said that the origin of this product wants to bring sweet snacks to consumers looking for “indulgence of mind.”
SUZANNE GINESTRO, the chief marketing officer of the company, said, “Califia Farms loved to experiment with endless plants in the last 15 years.” Creamy Refreshers is a perfect example of how the innovation is new, delicious and fresh. “
Drinks can be purchased in some stores such as targets and albertsons.
Fruit juice consumption has recently decreased in recent years due to recent concerns about sugar content. But the category is still advantageous. California farms pointed out politician This estimates that the juice division is worth $ 3.3 billion in 2025.
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Wynk provided
Hemp drinks are wown in THC lemonade cells.
Prior to summer, one hemp -based beverage producer offers products for consumers who want to relax.
WYNK debuted this week with 10 millimeter THC, zero sugar and calories. The drink is provided in three varieties: lemonade, strawberry lemonade and raspberry lemonade.
The lemonade aims to meet consumer demand for products with a slightly more efficient product in niche and low -dose THC beverage sectors. WYNK said that if you consume this product, there may be “bubbles” in 10-15 minutes, Wynk said.
“This is a high end of low dose,” said WYNK’s CEO and co -founder of Wynk, “This is a high end of low dose, more THC, more flavor, more flavor, and balanced experience.
Founded in 2021, Wynk has announced Low-THC SELTZERS lineup for consumers for consumers. This lineup includes 2.5 milligrams and 5 milligrams THC SELTZERS.
The lemonade product is the spirit of the alcohol segment, the juice and the car continues to stand out. This includes SURFSIDE and SUN Cruiser of Boston Beer and recent launches such as Coca-cola’s Minute May Spiked and Anheuser-Busch ‘Skimmers.
As more consumers try to cannabis and hemp products, the value of THC injection drinks continues to increase. According to older insights, the THC SELTZER market is expected to be worth $ 5 billion by 2033.
